Fun Run Marketing

"Fun runs" were another part of the process. The fusty old pattern of championships and small local road races held no appeal for beginners, but fun runs were welcoming, non-judgmental, and, yes, join-the-crowdfun. Soon, running events became business enterprises that enjoyed of favorable marketing perspectives, including potential groups of consumers.
The first running boom took place in the late 1960s in USA reaching Europe until the 1980s, and it was filled with serious, conventional events in which only experimented runners participated. On the other hand, the second running boom that took place in the 1990’s was a more ‘rebellious’ one characterized by the proliferation of different types of running events making them more inclusive and appealing to the masses.
Running branched out from athletics and its composed by all the people that ‘jog’ for diverse reasons ranging from competition, to a way to release stress and enjoy a healthier life. There is also a wide spectrum of runners, from first timers’ amateurs to professional athletes who have been running their whole life. More often than not, runners create communities and gather in groups where they share their similar interests beyond running. Every day, countless runners can be seen training, or rather exercising, on the roads, the beach, the
Sport brands like NIKE, ADIDAS, ASICS and countless more have dedicated to provide runners with top-notch gear for them to improve their performance and at the same time educate consumers to have a deeper understanding of the sport. Running stores have also changed in the way they present the products and on the type of service offered by commercials, which now are more educated on aspects concerned to running and are able to provide a more ‘professional’ advice adapting to the growing demands from