Function of Media: Motives or Reasons
INDIVIDUAL FANCTION
For individual, the function of media can be thought of as the motives or reasons.
Why individual use media products?
They do that in order to feel satisfactions; they receive from the use of these products
Herta Herzog 1944
She studied the motivation and gratification of radio soap opera listeners
Her interest was to try to understand (why women become such ardent fans of the radio soaps
The goal of the study was to determine (what satisfactions listeners
Said they derived coupled with a psychological evaluation of these listeners
The functional approach: sought to account for (why audiences attended to particular content on the assumption that the act of attending served some function for the individual.
Herzog found that such programs served function for these women: the provided emotional release, they served as a source of advice
What sorts of lessons did soap operas provide?
Herzog found that the lessons of the soaps often applied in unlikely situation for ex. One women reported going to the doctor before started her diet because someone on the soap had done so
Katz 1959 he relabeled the approach uses and gratification
For Katz, uses and gratifications research would empirically test some of the critiques of popular culture that had been made the in 1950s.
Katz 1959 he relabeled the approach uses and gratification
For Katz, uses and gratifications research would empirically test some of the critiques of popular culture that had been made the in 1950s.
Social function of the media
Mobilization | Entertainment | Continuity | Correlation | Information | Campaigning for society's objectives in the field of politics, war, economic development, work, and sometimes religion | -providingentertainment interestingnessand the means of relaxation- reducing social tension | -Expressing the dominant culture and recognizing subcultures and new culture developments-Forming and
For individual, the function of media can be thought of as the motives or reasons.
Why individual use media products?
They do that in order to feel satisfactions; they receive from the use of these products
Herta Herzog 1944
She studied the motivation and gratification of radio soap opera listeners
Her interest was to try to understand (why women become such ardent fans of the radio soaps
The goal of the study was to determine (what satisfactions listeners
Said they derived coupled with a psychological evaluation of these listeners
The functional approach: sought to account for (why audiences attended to particular content on the assumption that the act of attending served some function for the individual.
Herzog found that such programs served function for these women: the provided emotional release, they served as a source of advice
What sorts of lessons did soap operas provide?
Herzog found that the lessons of the soaps often applied in unlikely situation for ex. One women reported going to the doctor before started her diet because someone on the soap had done so
Katz 1959 he relabeled the approach uses and gratification
For Katz, uses and gratifications research would empirically test some of the critiques of popular culture that had been made the in 1950s.
Katz 1959 he relabeled the approach uses and gratification
For Katz, uses and gratifications research would empirically test some of the critiques of popular culture that had been made the in 1950s.
Social function of the media
Mobilization | Entertainment | Continuity | Correlation | Information | Campaigning for society's objectives in the field of politics, war, economic development, work, and sometimes religion | -providingentertainment interestingnessand the means of relaxation- reducing social tension | -Expressing the dominant culture and recognizing subcultures and new culture developments-Forming and