Functional Strategies
Functional Strategies
Management/521
Abstract
This paper discusses some functional strategies use by an organization 's various functional departments to support the corporate & competitive strategy. The managers play key role in forming these strategies. This also known as operational method to implement the tactics for internal departments. This includes Operation, marketing and finance strategies.
Introduction
The key strategies for the developments of the organizational capabilities of the business enterprise are Operations, Marketing and Finance. The managers need to balance all three strategies for successful outcome. In Operational strategy the management involves in make or buy analysis. Where as in Marketing strategy the management is busy with their resources and how to allocate these resources with optimum opportunities and achieving sustainable competition. The last in finance, the management is busy making decision on capital structure.
Operational Strategy
Operations function need to participate proactively in the strategic decision process to keep track of the top management 's strategic decisions directions. And this proactive participation is helpful for top management and other functional departments to understand the capability and limitations of operations function. In this respect, operational pro-activeness becomes an effective method to reach the achievement of the strategic alignment between competitive and functional level strategies (Papke-Shields and Malhotra 2001).
Relationship with Balance Score care and overheads. The operational strategy do have direct relationship with Balance Score Card (BSC) and Overhead costs allocation. The balanced scorecard (BSC), the levels of use and utilization, the influence of specific features, the most used metrics and features of successful implementation of the BSC. The successful organization must be able to anticipate changes in operating environment and must be able to react faster than the
Management/521
Abstract
This paper discusses some functional strategies use by an organization 's various functional departments to support the corporate & competitive strategy. The managers play key role in forming these strategies. This also known as operational method to implement the tactics for internal departments. This includes Operation, marketing and finance strategies.
Introduction
The key strategies for the developments of the organizational capabilities of the business enterprise are Operations, Marketing and Finance. The managers need to balance all three strategies for successful outcome. In Operational strategy the management involves in make or buy analysis. Where as in Marketing strategy the management is busy with their resources and how to allocate these resources with optimum opportunities and achieving sustainable competition. The last in finance, the management is busy making decision on capital structure.
Operational Strategy
Operations function need to participate proactively in the strategic decision process to keep track of the top management 's strategic decisions directions. And this proactive participation is helpful for top management and other functional departments to understand the capability and limitations of operations function. In this respect, operational pro-activeness becomes an effective method to reach the achievement of the strategic alignment between competitive and functional level strategies (Papke-Shields and Malhotra 2001).
Relationship with Balance Score care and overheads. The operational strategy do have direct relationship with Balance Score Card (BSC) and Overhead costs allocation. The balanced scorecard (BSC), the levels of use and utilization, the influence of specific features, the most used metrics and features of successful implementation of the BSC. The successful organization must be able to anticipate changes in operating environment and must be able to react faster than the
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