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Functional Strategy

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Functional Strategy
Functional Strategy Team Excel-Lens
Submitted by: Chris Herrera, Marina Tsvetkov and Berlyn Yap

CEO: Overall Corporate Strategies



OVERALL STRATEGIES TO ACHIEVE FINANCIAL TARGETS:  For our distribution, we shipped to the most number of stores we can bring our cameras to. That way, our target customers will have access to our product, wherever they are. We realize that this means higher costs, but we made sure that the profits we made from our distribution strategy are more than enough to cover the costs.  We ensure that we keep our earnings per share up to or above investor expectations. This keeps their confidence in the company, and projects to them that we are utilizing the money they invested wisely, and maximizing shareholder return and profits.

CEO: Overall Corporate Strategies



OVERALL STRATEGIES TO ACHIEVE FINANCIAL TARGETS:  For our entry-level line, we opted to use a low-cost strategy. We believe that by doing so, we can obtain a significant market share.  Our multi-featured camera’s cost is at the mid-level. We are not the cheapest out there, but we’re also not in the higher-cost segment.  As we are new in the industry, we carefully watch our cash-flows and costs. We watch our debt levels carefully, and only use it when necessary. We worked hard in keeping a good credit riding, in order to keep our interest rates at the lowest possible we can get it for.

CEO: Overall Corporate Strategies



OVERALL STRATEGIES TO ACHIEVE FINANCIAL TARGETS:  We also ensure that we pay-out dividends each year, to reward them for the confidence and trust they put in the company.  We believe that happy employees and workers make a huge difference and impact to the company; hence we ensure that their compensation is up to par or above industry standards. We maintain health and safety standards and provide them with tools that make their work easier.

CEO: Overall Corporate Strategies


OVERALL STRATEGIES TO ACHIEVE FINANCIAL

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