Functions of Management
Functions of Management within Starbucks
Since 1971, Starbucks has created more buying power, blending abilities, roasting methods, and more excellent service experience for coffee enthusiasts. Starbuck products include more than 30 blends of coffee, handcrafted beverages, merchandise, fresh food, entertainment items, consumer products, and finally one of the most popular gift cards around; the re-loadable store valued-card. Starbucks is found in all 50 states plus the District of Columbia along with 43 stores in countries outside the United States. Not only does Starbucks have robust products with international presence, it has a robust employee benefit package and a corporate social responsibility commitment supported by 170,000 employees. It is no wonder Starbucks is one of “the 100 Best Companies to Work For” and one of the “Ten Most Admired Companies in America” by Fortune magazine. According to Howard Schultz, Starbucks chairman, president and chief executive officer, “You get more than the finest coffee when you visit a Starbucks – you get great people, first-rate music and a comfortable and upbeat meeting place.” Is the proof in the cup or is it in the leadership of Starbucks? This paper explores how Starbucks manages through the four business functions of planning, organization, leading, and controlling as they effectively navigate through external and internal factors of globalization, technology, innovation, diversity, and ethics by means of delegation (Starbucks 2008).
In the beginning, Starbucks sold coffee beans and equipment only. Howard Schultz started working for Starbucks in 1982 and after a business trip to Italy, he tried to convince Starbucks owners to sell coffee and espresso drinks to the public. Howard Schultz was an entrepreneur type individual who believed fast paced Americans would rave about the idea of buying coffee to go, but the owners thought otherwise. They eventually parted ways while Schultz pursued his dreams, but
Since 1971, Starbucks has created more buying power, blending abilities, roasting methods, and more excellent service experience for coffee enthusiasts. Starbuck products include more than 30 blends of coffee, handcrafted beverages, merchandise, fresh food, entertainment items, consumer products, and finally one of the most popular gift cards around; the re-loadable store valued-card. Starbucks is found in all 50 states plus the District of Columbia along with 43 stores in countries outside the United States. Not only does Starbucks have robust products with international presence, it has a robust employee benefit package and a corporate social responsibility commitment supported by 170,000 employees. It is no wonder Starbucks is one of “the 100 Best Companies to Work For” and one of the “Ten Most Admired Companies in America” by Fortune magazine. According to Howard Schultz, Starbucks chairman, president and chief executive officer, “You get more than the finest coffee when you visit a Starbucks – you get great people, first-rate music and a comfortable and upbeat meeting place.” Is the proof in the cup or is it in the leadership of Starbucks? This paper explores how Starbucks manages through the four business functions of planning, organization, leading, and controlling as they effectively navigate through external and internal factors of globalization, technology, innovation, diversity, and ethics by means of delegation (Starbucks 2008).
In the beginning, Starbucks sold coffee beans and equipment only. Howard Schultz started working for Starbucks in 1982 and after a business trip to Italy, he tried to convince Starbucks owners to sell coffee and espresso drinks to the public. Howard Schultz was an entrepreneur type individual who believed fast paced Americans would rave about the idea of buying coffee to go, but the owners thought otherwise. They eventually parted ways while Schultz pursued his dreams, but
References: Starbucks (2008, February 2008). Company Fact Sheet. Retrieved April 22, 2008, from http://www.starbucks.com/aboutus/Company_Factsheet.pdf Kuhl, J. (2003, January, 2003). Tempest in a coffeepot: Starbucks invades the world- Culture and Reviews- reaction to globalization of Starbucks coffeehouses. Retrieved April 22, 2008, from http://findarticles.com/p/articles/mi_m1568/is_8_34/ai_95541089 McMlelland, K. (2007, March 30, 2007). Starbucks Founder Speaks on Ethics. Retrieved April 22, 2008, from http://media.www.ndsmcobserver.com/media/storage/paper660/news/2007/03/30/News/Starbucks.Founder.Speaks.On.Ethics-2814792.shtml Starbucks (2008). Diversity at Starbucks. Retrieved April 22, 2008, from http://www.starbucks.com/aboutus/diversity.asp Wrolstad, J. (2001, January 3, 2001). Starbucks, Microsoft Brew Wireless Coffeehouse. Retrieved April 22, 2008, from http://www.mobile-tech-today.com/perl/story/6435.html