Fundamentals of Marketing
HIGHER CERTIFICATE IN BUSINESS (HCBS)
YEAR 1
SEMESTER 2 (Repeat 2013)
FUNDAMENTALS OF MARKETING
CONTINUOUS ASSESSMENT
EXAMINERS: INTERNAL: DR ANTHONY FOLEY MS TERESA GRANT MR JOSEPH GRIFFIN MS SINEAD O KEEFFE
EXTERNAL:
WATERFORD INSTITUTE OF TECHNOLOGY
BACHELOR OF BUSINESS (B.Bus.)
YEAR 1
SEMESTER 2 (Repeat 2013)
FUNDAMENTALS OF MARKETING
CONTINUOUS ASSESSMENT
EXAMINERS: INTERNAL: DR ANTHONY FOLEY MS TERESA GRANT MR JOSEPH GRIFFIN MS SINEAD O KEEFFE
EXTERNAL:
WATERFORD INSTITUTE OF TECHNOLOGY
Project Scenario:
You have been hired as Marketing Consultant in a small, new start-up manufacturing company, Home & Office Furniture Ltd, which is preparing to commence trading later this year. The company will manufacture and sell a diverse range of home and office furniture to both end-consumers and businesses, through a retail store and adjoining factory. As the Managing Director (and founder) of the company, a skilled carpenter, does not have a business background he has asked you to brief him on a number of marketing issues, by means of a written marketing report. After extensive consultation you decide to deal with various headings in the main body of your report. As well as presenting the key theories behind the subject matter, he is also very keen for you to make your recommendations for the company on each of the matters. The headings you come up with are:
1. The Different Marketing Management Orientations 2. The Marketing Environment 3. Customer Buying Behaviour – both B2C & B2B 4. Marketing Research 5. Segmentation, Targeting & Positioning
Project Requirements:
This report is to advise the Managing Director on the highlighted issues in the area of marketing.
The report is to be structured to include each of the following sections:
i. Assumptions ii. Table of contents
YEAR 1
SEMESTER 2 (Repeat 2013)
FUNDAMENTALS OF MARKETING
CONTINUOUS ASSESSMENT
EXAMINERS: INTERNAL: DR ANTHONY FOLEY MS TERESA GRANT MR JOSEPH GRIFFIN MS SINEAD O KEEFFE
EXTERNAL:
WATERFORD INSTITUTE OF TECHNOLOGY
BACHELOR OF BUSINESS (B.Bus.)
YEAR 1
SEMESTER 2 (Repeat 2013)
FUNDAMENTALS OF MARKETING
CONTINUOUS ASSESSMENT
EXAMINERS: INTERNAL: DR ANTHONY FOLEY MS TERESA GRANT MR JOSEPH GRIFFIN MS SINEAD O KEEFFE
EXTERNAL:
WATERFORD INSTITUTE OF TECHNOLOGY
Project Scenario:
You have been hired as Marketing Consultant in a small, new start-up manufacturing company, Home & Office Furniture Ltd, which is preparing to commence trading later this year. The company will manufacture and sell a diverse range of home and office furniture to both end-consumers and businesses, through a retail store and adjoining factory. As the Managing Director (and founder) of the company, a skilled carpenter, does not have a business background he has asked you to brief him on a number of marketing issues, by means of a written marketing report. After extensive consultation you decide to deal with various headings in the main body of your report. As well as presenting the key theories behind the subject matter, he is also very keen for you to make your recommendations for the company on each of the matters. The headings you come up with are:
1. The Different Marketing Management Orientations 2. The Marketing Environment 3. Customer Buying Behaviour – both B2C & B2B 4. Marketing Research 5. Segmentation, Targeting & Positioning
Project Requirements:
This report is to advise the Managing Director on the highlighted issues in the area of marketing.
The report is to be structured to include each of the following sections:
i. Assumptions ii. Table of contents
References: should use Harvard System of Referencing)