MGT/401
2015
Legal Page
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by Organic Mystique in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of MGT/401 Team C.
It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to Organic Mystique.
Upon request, this document is to be immediately returned to MGT/401 Team C.
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Signature
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Name (typed or printed)
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Date
This is a business plan. It does not imply an offering of securities.
1.0 Executive Summary 1
1.1 Objectives 1
1.2 Mission 2
1.3 Keys to Success 2
2.0 Company Summary 2
2.1 Company Ownership 2
2.2 Start-up Summary 2
Table: Start-up 3
3.0 Products 3
4.0 Market Analysis Summary 3
4.1 Market Segmentation 4
4.2 Target Market Segment Strategy 4
4.3 Industry Analysis 5
4.4 Globalization 6
5.0 Management Team Summary 6
References 1
Appendix A 2
1.0 Executive Summary
Organic Mystique is an e-commerce business located in Sacramento, CA. This web-based business will sell organic products of various types. The purpose of this plan is to gain interest of the company by consumers. The Concept Recognizing the organic market is on the rise, Organic Mystique will become the e-commerce market leader in sales and marketing of organic products to those who want to help the environment. We have four keys to success. First, providing top-notch customer service to all who shop on our website. The second key is to appeal to those with environmental concerns. Thirdly, we will provide an easy and understandable website for easy shopping. The last key is having the highest quality product on
References: Gillikin, J. (2015). Importance of Logos in Business. Retrieved from http://smallbusiness.chron.com/importance-logos-business-577.html Katz, J Statistic Brain. (2015). Retrieved from http://www.statisticbrain.com/top-selling-internet-items/ Slywotzky, A. (2015). Six Principles for Making New Growth Initiatives Work