Italy was the largest ceramic market in Europe with a remarkable share of ~% in the total production value of European ceramic industry in 2013. Italy is also a major exporter of ceramic wall and floor tiles in the region. Relatively high investments by the ceramic producers have played an important role in the rapid production development. The growth of Italian ceramic industry has been majorly driven by technological change which involves process invention, adoption and diffusion of new techniques in the industry. Additionally high mobility of specialized workers and salesmen has also guided the development of the Italian ceramic industry.
It was noticed that ceramic industry in Italy was majorly affected by great recession in 2009, as the construction industry declined in the country in 2009. The ceramic industry in Italy is majorly associated with the construction industry as the significant share of the revenue is generated from the various residential and commercial construction activities in the country. However with recovering economic environment, the market for ceramic in Italy improved in 2011. The market has been improved majorly due to higher contribution of ceramic tiles in the total sales revenue generated across the local and international