Preview

G3 S3311910 Nguyenngoclinh Shortessay

Best Essays
Open Document
Open Document
5247 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
G3 S3311910 Nguyenngoclinh Shortessay
Business Report

BUSM3311 International Business

BUSM3311 International Business

Hoa Hong Nhung
S3275899
Lecturer: Dennis Tan

Hoa Hong Nhung
S3275899
Lecturer: Dennis Tan

VINACAFE

RMIT International University Vietnam
Bachelor of Commerce Program
ASSIGNMENT COVER PAGE

Your submission will not be accepted unless all fields below are completed

Course Code: | BUSM3311 | Course Name: | International Business | Location where you study: | RMIT Vietnam, Hanoi Campus | Title of Assignment: | Individual Assessment 2: Business Report | File(s) submitted | BUSM3311 – Assessment 2 - Hoa Hong Nhung - s3275899 | Student name: | Hoa Hong Nhung | Student e-mail address: | S3275899@rmit.edu.vn | Learning Facilitator in charge: | Dennis Tan | Assignment due date: | 20th August, 2012 | Date of submission: | 20th August, 2012 | Number of pages including this one: | 30 | Word Count: | 2550 words |

Table of Contents ASSIGNMENT COVER PAGE 1 Executive Summary 3 1. Company Background 4 2. South Korea Market Background 7 2.1. Market Demand and Consumption 8 2.2. Market Opportunities 9 3. Competition 10 4. Business Model 12 4.1. Entry Mode Evaluation 12 4.2. Targeted South Korea Partners 14 4.3. Implementation and Control 15 4.3.1. Action Plan 15 4.3.2. Organization Chart 16 4.3.3. Distribution Channel 17 4.3.4. Resource Requirement (See Appendix) 17 5. Regulation Issues 18 5.1. Political 18 5.2. Economic 18 5.3. Society 19 5.4. Technology 19 6. Critical Risks 20 Conclusion 21 References 22 Appendix 25 SWOT Analysis 25 Resource Requirement Format 27 Critical risks 28

Executive Summary
The benefits of international integration have motivated many companies in Vietnam to expand their operations overseas with the purpose of maintaining long-term reputation and gaining business

You May Also Find These Documents Helpful

  • Powerful Essays

    ITNE455-1204A-01 U3GP3

    • 5030 Words
    • 21 Pages

    Security is embraced by the executive management staff at MJD Electronics. An important task for the Chief Security and Compliance Officer for MJD Electronics is to outline a plan that makes considerations for many of the important aspects of valid security architecture. This discussion presents more detailed information on many topics that should be included in a solid security architecture including border routers, demilitarized zones, proxy firewalls, access control lists and filters, fail-safe equipment, and more.…

    • 5030 Words
    • 21 Pages
    Powerful Essays
  • Better Essays

    There are many businesses that have expanded their business internationally in order to benefit in some sort of way rather it revenue or a better market for their product. In this thesis, I will research a multination company and its international strategy over the last 10 years. I will elaborate on it international orientation and rather it etho-, poly-, or geocentric. I than explain why the company decided on expanding to the chosen locations. Then I will clarify if they had core capability to succeed in those markets, along with its opportunities and constraints. Last, I will define value chain dispersal and integration strategy and describe the strategy that’s organized around it.…

    • 945 Words
    • 3 Pages
    Better Essays
  • Satisfactory Essays

    There are many positive attributes for a company to expand in to a global market, globalization. (1, Premise) Economics are one of the key driving factors for an industry in any region of the world. While there are several other advantages to globalization besides economics we will first focus on the economy then further discuss other advantages later within this work. Many western nations have little appreciation for the efficiency of their regions markets in regards to supply and demand. These markets continue to expand and thrive because they aid in the growth of the economy. Since (nontemporal meaning) many countries rely not only on a vast market but also a source of jobs globalization can be a mutually beneficial aspect for not only businesses, but also the economies population. An organization that expands…

    • 652 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -…

    • 939 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Globalisation is the internationalization of trade and often forces businesses to adopt new strategies for operations to suit different cultures and economies. The often easily saturated domestic market has triggered many large businesses to expand globally for the purpose of increased sales and profits. Globalisation allows businesses to enter new markets, increase the size of their product range and the size of their operations, thus leading to the successful business. One such business that has successfully undergone the process of Globalisation is Billabong. Billabong’s approach in their expansion into foreign markets has allowed the stakeholders of the business to access to the numerous advantages of globalisation, such as the expansion through new markets.…

    • 1595 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Rumspringa

    • 544 Words
    • 3 Pages

    This paper will compare and contrast the Amish re-socialization process during the Rumspringa period with your own personal experience during an analogous period of your life.…

    • 544 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    20142321 SIYIWANG TACC403

    • 2051 Words
    • 7 Pages

    Small businesses occupy a very important place in the economy. These businesses face many of the same problems such as lacking computer experience and do not have sufficient internal computer expertise and decisions as big firms but without the benefit of staff expertise and multiple managerial level. Thus, the top manager or managers must shoulder a much broader decision making burden both horizontally (marketing, production, finance) and vertically (strategic planning, management control, operations control). As a consequence, information systems to support managerial decisions should be as important, if not more, to the small business manager as to his larger firm counterpart.…

    • 2051 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    When it comes to global expansions the host country is responsible for providing a wide array of things ranging from skilled individuals to the availability of raw material as well as transportation and a valid market to sell the products being produced. By introducing an expansion into a new foreign country there are other issues that can arise such as the host countries ability to integrate the new company into the marketplace and grow as it does as well as the country’s rate of utilization and absorption. Secondly, the country’s infrastructure may also be affected when it integrates the new firm. In addition, when things such as machinery is hard to obtain, electricity is either non-existent or unreliable and technologies such as telephones and other communicational tools are unavailable the host country would have to integrate these tools before the firm…

    • 2031 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    One of the biggest advantages of globalization today is that when companies go multinational, they retain or gain competitiveness within their field. Throughout the world, there are many great ideas when it comes to everything and restricting yourself as a company to just one nation’s ideas is not the most productive thing. “Multinational corporations train their employees and partners how to make the fastest computer chips, the most productive food crops, and the most efficient light bulbs” (132, BaS). In Boeing’s case it was the same thing. As such a developed company, [it] could never stay competitive if it were not for the benefits of global alliances.”…

    • 274 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    When we consider the opportunities for foreign companies in Vietnam, we can make a list as follows, young population consist of large workforce with cheap labor cost, set-up cost and material cost, potential market which consist of competitors which are local companies with small capital and numerous economic laws and regulations have been changed to attract FDI. For consumer-product companies, the opportunities might be huge population. For the industrial-products companies, they were newly opened at that time to private sector, before joining WTO, most of industry companies were Government owned. We can also count its location as an opportunity; Vietnam is next to highly populated developing countries like China and India.…

    • 335 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case Answer P58

    • 250 Words
    • 1 Page

    The political environment poses an opportunity for American firms because the Vietnamese government is now working hard to attract U.S. investment. Now American companies have the chance to gain a strong position by investing while the political opportunities are good.…

    • 250 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    It is always best to do extensive research when getting ready to venture off to another part of the world, especially out of the country. I will be going to Vietnam to do business abroad. I wanted to conduct myself in an appropriate business manner; therefore, I had to do my research. During this research, I saw my findings to be extremely helpful.…

    • 2014 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    • Shenkar, O. & Luo, Y. (2007) International business. 2nd ed. Thousand Oaks, CA: Sage Publications.…

    • 546 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Government incentives Competition & Cooperation high Neg – Legal framework & IP concerns Vietnam: Ho Chi Min Young educated workforce Connected to global economy Demand growing Investments in infrastructure Ease of Availability of capital Related & complementary firms growing  Firm structure & rivalry :…

    • 1046 Words
    • 19 Pages
    Satisfactory Essays
  • Powerful Essays

    This is my own work. I have not previously submitted this work, in whole or in part, for assessment. This work complies with all the governing legal and ethical rules, including those concerning plagiarism and copyright. I have not plagiarized and have also acknowledged ALL sources which are not our own and have not merely “cut and paste”. I have retained a copy of this assignment.…

    • 8039 Words
    • 33 Pages
    Powerful Essays

Related Topics