B. The ethical issues that arise in the case are based on the motives of certain individuals. For example, Jill would like to decrease the R&D department functions and increase the marketing function. She wants to increase the marketing function so that the company is able to maximize short-run sales and profits from existing products. As a nonemployee investor, Jill just wants to see a bigger return on her investment, which shows she is only concerned with how much the company excels financially and not who is benefiting from what the company is
B. The ethical issues that arise in the case are based on the motives of certain individuals. For example, Jill would like to decrease the R&D department functions and increase the marketing function. She wants to increase the marketing function so that the company is able to maximize short-run sales and profits from existing products. As a nonemployee investor, Jill just wants to see a bigger return on her investment, which shows she is only concerned with how much the company excels financially and not who is benefiting from what the company is