on current elections and economic situations. Today, the Gallup United States Daily interviews 175,000 people annually, covering a wide range of topics.
The interviewees, adults aged 18 and up from all the fifty states, are contacted by one of two ways. Gallup uses a dual frame design for each national sample of adults, meeting a minimum goal of 60% of respondents by cellphone, whose numbers are randomly selected by …show more content…
random digit dial methods, and 40% of respondents by landline, who were simply chosen at random by household and had the nearest birthday. The surveys are also conducted in Spanish for Spanish-speaking households. Lastly, Gallup weights the results to account for differing forms of bias such as undercoverage, double coverage and nonresponse. Final results are also weighted by Gallup to match the United States population in accordance to population density, region, education, Hispanic ethnicity, race, age, gender, and phone status, all of which are based on Nielsen Claritas statistics, National Health Interview Surveys, or the United States Census. Without the Gallup United States Daily, people would still have a voice, but that voice would be one of far less strength and unity.
The amazing thing about the Gallup United States Daily is that it covers all Americans and their views, bringing them together by use of statistics. What the Gallup creates is more than a few interesting numbers and statistics to read and be mesmerized by; it is a resource. The polls and results that Gallup produce allow leaders and organizations to create breakthroughs in leadership development, customer engagement, organizational culture and identity, employee engagement, entrepreneurship, talent based assessments, and and well being. In other words, the Gallup United States Daily contributes to a grander cause that improves the workplace, improves customer experiences, increases business effectiveness, provides insight on certain issues to the government, and, in other words, is making America great again. In conclusion, the Gallup United States Daily is more or less taking the pulse of the nation. Being one of the leaders of population analytics, the Gallup’s responsibility is a great one, not to be underestimated. As issues and ideas live and die, the Gallup is consistently there to document the daily happenings. As time goes on, the Gallup will keep doing what it does best: providing a living record of how our great nation thought and felt about a wide range of topics in a nonbiased way, because we all know that numbers never
lie.