Gamestop Case Summary

Gamestop is a public traded organization that sell product offerings of video games, hardware, software usually from many of it brick and mortar retail stores. The organization generated much success in its early years of doing business, but due to changes in technology its market is reaching its maturity level. Many of the product offerings of Gamestop can be purchased on digital platforms such as Amazon. With these industry changes Gamestop has seen dramatic changes in its competitive landscape which has put pressure on the organization to stay profitable. Unfortunately, this has introduced some moral concerns for Gamestop, and its company reputation. The organization has placed emphasis on generating sales before anything else including
Firstly, with the internal changes in the industry Gamestop need to implement innovation, envision a new mission statement, vision, and do some research on its competitor. Gamestop can collaborate with its human capital to build sustainable relationships, help get the willingness of employees to generate ideas that can be used to implement innovation, and feel apart of the revamping of Gamestop which will help them believe in the company vision again. Next, this organization need to place itself in its customers position to make a positive change. Generating repeat sales by providing quality customer service is more profitability then marketing for new consumers. This is essential to Gamestop and its survival. Instead, of focusing on sales the company need to build a company culture evolving around quality customer service and practices that implement such acts by its staff. Furthermore, this organization can become more proactively involved in the surrounding communities which will display being socially responsible. For instance, using a joining a nonprofit for a good cause or having different promotion will generate sales, build a good image, and display being socially responsible. Lastly, Gamestop have to consider the effects of such changes in its business model will have its employees and the standard of living for the surrounding communities. Gamestop have to make sure its affairs don't result in many of its employees becoming dislocated and welfare is harmed. Organization have to take this into consideration when its making changes due to technology and