Gap Case Analysis
Alexandria Faculty of commerce Executive Master of Business Administration (EMBA) programs
GAP
Strategic Audit
Strategic Management Dr. Manal EL kordi Presented by : Khaled Abdel Aziem Mohamed shams
Cohort 3 JAN 2013
STRATIGIC MANAGEMENT
Page 1
INDEX
Topic
Page
Word of honest………………………………………….…………………….3 Introduction to industry……………………………………………………4 About GAP ………………………………………………………………………..4 Current Status…………………………………………………………………..5 GAP Profile & Mission……………………………………………………….5 External Environment………………………………………………………..8 Internal Environment ………………………………………………………..9 Strategic Factor Analysis……………………………………………………11 Strategic alternative………………………………………………………….11 GAP PCG……………………………………………………………………………12
STRATIGIC MANAGEMENT
Page 2
Word of honest:
Before going on analyze this case I would like to high light that I had read some extra things from the internet specially from Wikipedia in order to flourish the data will be used in such mission and to get better know about both companies in order to have the right decision to know which company had used the better strategy for the long run to score higher profits. And since any top management who are involved for such decision’s gather as much data as possible about any dilemma faced I have searched the net for more details might help me to take the right decision. Any quotations from the net will be mentioned between inverted commas and if there will be any citations it will be mentioned in its proper place. I Proms that to stick to all data available in the case. Hope my analysis would meet your expectations and not to let you down, If any mistakes or miss understanding in my analysis is because of me and the less efforts I have gave from my time to this great subject thanks a lot Dr. for your efforts with us Khaled shams
STRATIGIC MANAGEMENT
Page 3
I.
Introduction about the Industry Almost 140 years had passed when the humanism had witnessed that young Jewish guy * Levi
GAP
Strategic Audit
Strategic Management Dr. Manal EL kordi Presented by : Khaled Abdel Aziem Mohamed shams
Cohort 3 JAN 2013
STRATIGIC MANAGEMENT
Page 1
INDEX
Topic
Page
Word of honest………………………………………….…………………….3 Introduction to industry……………………………………………………4 About GAP ………………………………………………………………………..4 Current Status…………………………………………………………………..5 GAP Profile & Mission……………………………………………………….5 External Environment………………………………………………………..8 Internal Environment ………………………………………………………..9 Strategic Factor Analysis……………………………………………………11 Strategic alternative………………………………………………………….11 GAP PCG……………………………………………………………………………12
STRATIGIC MANAGEMENT
Page 2
Word of honest:
Before going on analyze this case I would like to high light that I had read some extra things from the internet specially from Wikipedia in order to flourish the data will be used in such mission and to get better know about both companies in order to have the right decision to know which company had used the better strategy for the long run to score higher profits. And since any top management who are involved for such decision’s gather as much data as possible about any dilemma faced I have searched the net for more details might help me to take the right decision. Any quotations from the net will be mentioned between inverted commas and if there will be any citations it will be mentioned in its proper place. I Proms that to stick to all data available in the case. Hope my analysis would meet your expectations and not to let you down, If any mistakes or miss understanding in my analysis is because of me and the less efforts I have gave from my time to this great subject thanks a lot Dr. for your efforts with us Khaled shams
STRATIGIC MANAGEMENT
Page 3
I.
Introduction about the Industry Almost 140 years had passed when the humanism had witnessed that young Jewish guy * Levi