Gap Imc Plan
Raffles Design Institute
Fashion Marketing
Marketing Principles
Richard Kisembo
“ IMC Plan Outline ”
Febrina Halim
Stella Wong
Leo
Shanghai, China
Desember 2011
1. Executive Summary.
The Gap, Inc. (Gap) is a specialty retailer engaged in selling clothing, accessories and personal care products. When Gap was founded in 1969, its targeted customers were younger generations (hence the name of the store, which refers to the generation gap of the time). Gap 's originally sold signature blue jeans and white cotton t-shirts, but later expanded to include clothing for men, women and children. The product line of the company includes casual apparel like denim, khakis and T-shirts; footwear, personal care products, accessories and fashion apparel. The company sells its products through its retail stores, internet and catalog store. The stores of the company operate under the banners Gap, Old Navy and Banana Republic. The company is also engaged in wholesale and franchisee businesses. Gap operates about 3,100 stores in the US, Canada, France, Ireland, Japan and the UK. Gap is headquartered in San Francisco, California, the US. Our mission is to doing more advertising champagne, maximize the strengths of GAP,inc, be more creative making new products like combine the core products into the fashionable one, reduce it’s real estate portfolio, make the products looks attractive and unique so GAP can compete ZARA and H&M. Generally company’s customers are young and middle aged people eager to try something new every season, enthusiastic about color and inspirational design. The Gap inc does an outstanding job of hitting the spot of the teen market, even while their advertising tries to draw in a more adult crowd, who definitely don’t want to wear the same brand as their parents. Profit making resources covering advertising, competitive intelligence, best practices, public relations, pricing, and market research for small business. Providing excellent customer
Fashion Marketing
Marketing Principles
Richard Kisembo
“ IMC Plan Outline ”
Febrina Halim
Stella Wong
Leo
Shanghai, China
Desember 2011
1. Executive Summary.
The Gap, Inc. (Gap) is a specialty retailer engaged in selling clothing, accessories and personal care products. When Gap was founded in 1969, its targeted customers were younger generations (hence the name of the store, which refers to the generation gap of the time). Gap 's originally sold signature blue jeans and white cotton t-shirts, but later expanded to include clothing for men, women and children. The product line of the company includes casual apparel like denim, khakis and T-shirts; footwear, personal care products, accessories and fashion apparel. The company sells its products through its retail stores, internet and catalog store. The stores of the company operate under the banners Gap, Old Navy and Banana Republic. The company is also engaged in wholesale and franchisee businesses. Gap operates about 3,100 stores in the US, Canada, France, Ireland, Japan and the UK. Gap is headquartered in San Francisco, California, the US. Our mission is to doing more advertising champagne, maximize the strengths of GAP,inc, be more creative making new products like combine the core products into the fashionable one, reduce it’s real estate portfolio, make the products looks attractive and unique so GAP can compete ZARA and H&M. Generally company’s customers are young and middle aged people eager to try something new every season, enthusiastic about color and inspirational design. The Gap inc does an outstanding job of hitting the spot of the teen market, even while their advertising tries to draw in a more adult crowd, who definitely don’t want to wear the same brand as their parents. Profit making resources covering advertising, competitive intelligence, best practices, public relations, pricing, and market research for small business. Providing excellent customer