Gap Inc
CULTURE: Based on the research I conducted about Gap, I would characterize their culture as adaptive. They would be stupid not to be in the fashion industry with trends constantly changing, they need to be up to date with the latest fashions. Ever since 1969, Gap Inc. has expanded not only horizontally but vertically as well. They created stores such as Old Navy and Banana Republic. In addition to Gap opening new stores, they have expanded globally to reach a new customer base. Their innovation and creativity has kept them in business for over forty years. Straying away from that type of culture will turn them into an inert organization, which has no place in the garment business.
STRUCTURE:
Gap’s has changed its structure drastically over the past forty years, but it has always maintained an organic image. Ever since Don Fisher founded the company in 1969, Gap has promoted a flexible and creative environment. Recently, Gap has announced a new global brand structure to fuel the company’s long-term growth. To promote their online success and technological advances, the company will form a new Innovation and digital strategy team to further its leadership position in this area. Gap is capitalizing on the growing number of online shoppers by increasing their e-commerce to over 80 countries. When looking at Gap’s internal structure, it can be characterized as divisional by product. Gap has several areas that distinguish them from there competition. For instance, Gap has a kids line and a baby line. Most other retail stores just focus on one demographic. When Gap Kids was first introduced in 1986, it was groundbreaking. Fisher and his management team capitalized on the growing number of trends during that time period. Today, Gap Kids continues to provide a huge boost in Gap’s revenue. Gap continues to revamp its structure to keep up to date with the latest fashion and trends.
VISION STATEMENT:
“To become the world’s leader in retail by utilizing the
STRUCTURE:
Gap’s has changed its structure drastically over the past forty years, but it has always maintained an organic image. Ever since Don Fisher founded the company in 1969, Gap has promoted a flexible and creative environment. Recently, Gap has announced a new global brand structure to fuel the company’s long-term growth. To promote their online success and technological advances, the company will form a new Innovation and digital strategy team to further its leadership position in this area. Gap is capitalizing on the growing number of online shoppers by increasing their e-commerce to over 80 countries. When looking at Gap’s internal structure, it can be characterized as divisional by product. Gap has several areas that distinguish them from there competition. For instance, Gap has a kids line and a baby line. Most other retail stores just focus on one demographic. When Gap Kids was first introduced in 1986, it was groundbreaking. Fisher and his management team capitalized on the growing number of trends during that time period. Today, Gap Kids continues to provide a huge boost in Gap’s revenue. Gap continues to revamp its structure to keep up to date with the latest fashion and trends.
VISION STATEMENT:
“To become the world’s leader in retail by utilizing the