Gap’s mission
“Gap, Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing."
To make it easy for you to express your personal style throughout your life.
Comment :
Until now,Gap Inc have six branch which are Gap, Old Navy, Piperlime, Banana Republic, Atletha and the latest on INTERMIX. Each brand have their own target market and specify the trend of apperal. This can help to customer to find which brand that suitable with need of them.
The vision
Look for new ways to connect with customers around the world, provide value to our shareholders and make a positive contribution in the communities where we do business.
Comment :
Gap Inc always thing what are the best for their clients and customer. A part from stores in over the world, Gap Inc also introduce online shopping that can make easy to their customer to shop their brand. Besides , Gap Inc also take serious on shareholder interest in order to maximize their profit. By make sure this, Gap Inc also can attract more investor to invest in their company. Gap Inc expand their stores after make some research that they can make business in the country, and the have their customer that need their products.
2.1 MISSION STATEMENT
1. Philosophy (Values)
These specifically defined values are meant to create a socially responsible retail operation in all of its stores and offices throughout the world. The Gap stores key values are:
Integrity in workplace
Polite communication, respectable behavior and fiscal responsibility can help to stand out as a trustworthy employee.
Respect
It includes respect for self, respect for the right and dignity of all persons,and respect for the environment that sustains life. “ Treat others as you wish to be treated yourself”
Open-minded in business
Encourage open-minded employees with a democratic management style and