Gap Inc Company Analysis
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Table of Contents
Executive Summary 3
Situation Analysis Company 5 Customers 19 Context 23 Competitors 26 Collaborators 44
Growth Strategy Detailed Description of Growth Strategy 48 Goals & Objectives 48 Segmentation 48 Targeting 49 Positioning 49 Internal and Sustainable Growth Rates 49
Strategy Execution Product 52 Place 56 Promotion 62 Price 63
Implementation & Control Timing and Implementation Actvities 69 Sales Estimates 69 Forecasts/Estimates 70 Sensitivity Analysis 71
Conclusion
Conclusion 73
Appendix
Appendix A: Organizational Structure 75 Appendix B: SWOT Analysis 77 Appendix C: Income Statement 80 Appendix D: Balance Sheet 81 Appendix E: Statement of Cash Flows 83 Appendix F: Ratio Comparison 85 Appendix G: Proforma Statements 86 Appendix H: Store Count by Country 87
Works Cited 88
Executive Summary
Gap, Inc. has a team that has concluded upon creating a new product line to be implemented throughout its stores. This product line will bring larger profits and more attention to Gap, Inc., revitalizing the company’s image. The exciting new product is a line of bedding called “Bed in a Bag”. This is a revolutionary step for Gap, Inc. and will be attractive to all ages while upholding the quality and style standards associated with any other Gap, Inc. product. “Bed in a Bag” will come in five distinct designs, all appealing to a slightly different target markets based on age, culture, and gender. The five designs include Plaid Pad, Californication, Susie
Table of Contents
Executive Summary 3
Situation Analysis Company 5 Customers 19 Context 23 Competitors 26 Collaborators 44
Growth Strategy Detailed Description of Growth Strategy 48 Goals & Objectives 48 Segmentation 48 Targeting 49 Positioning 49 Internal and Sustainable Growth Rates 49
Strategy Execution Product 52 Place 56 Promotion 62 Price 63
Implementation & Control Timing and Implementation Actvities 69 Sales Estimates 69 Forecasts/Estimates 70 Sensitivity Analysis 71
Conclusion
Conclusion 73
Appendix
Appendix A: Organizational Structure 75 Appendix B: SWOT Analysis 77 Appendix C: Income Statement 80 Appendix D: Balance Sheet 81 Appendix E: Statement of Cash Flows 83 Appendix F: Ratio Comparison 85 Appendix G: Proforma Statements 86 Appendix H: Store Count by Country 87
Works Cited 88
Executive Summary
Gap, Inc. has a team that has concluded upon creating a new product line to be implemented throughout its stores. This product line will bring larger profits and more attention to Gap, Inc., revitalizing the company’s image. The exciting new product is a line of bedding called “Bed in a Bag”. This is a revolutionary step for Gap, Inc. and will be attractive to all ages while upholding the quality and style standards associated with any other Gap, Inc. product. “Bed in a Bag” will come in five distinct designs, all appealing to a slightly different target markets based on age, culture, and gender. The five designs include Plaid Pad, Californication, Susie
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