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Gap Study

NAME: _______________________________________

Gap Inc. in 2010: Is the Turnaround Strategy Working?

1. BACKGROUND INFORMATION
|Timeframe |Country(s) Involved |Key Individuals & Titles |Company Type & Size |
| |USA; China; Vietnam; Philippines; India; |Donald and Doris Fisher - Founders |Public Traded |
|1990-now |Cambodia; Indonesia; UK; Canada; Germany; Poland|Mickey Drexler - Former CEO; |Revenue over U$ 15 bln |
| |; Saudi Arabia; Bahrain; Kwait; Qatar; South |Paul Pressler - Former CEO; |Over 130 thousand employees |
| |Korea; Turkey; Greece; Russia; Israel; Mexico; |Glen Murphy - CEO; | |
| |Romania; Jordan; Spain; Japan; Sweden; France; |Patrick Robinson – Design Chief | |
| |Ireland; Cyprus | | |

2. BRIEF SUMMARY OF CASE SITUATION
|Business or Industry Description |Gap Inc.’s Current Situation |
|The Apparel Industry consists of companies that design and sell|Gap Inc. is a leading international specialty retailer offering clothing, accessories |
|clothing, footwear, accessories and personal care product in |and personal care products for men, women, children and babies. Current is the largest|
|Gap Inc’s case for men, women, children and babies |pure apparel firm in the country. |

3. INDUSTRY AND COMPETITIVE ANALYSIS

|Industry Macro-Environmental Characteristics

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