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Garnier

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Garnier
INTRODUCTION TO GARNIER
Garnier is an international company and is a mass market cosmetics brand of L'Oréal, that has aline of extensive range of beauty products. The company sells and researches upon cosmetics products that are meant for body care, skin care, hair care, hair color and other beauty products.Products by Garnier ensure the customers that beauty is all about "taking care of yourself".It issold in several markets around the world.
EARLY HISTORY OF THE BRAND AND ITS EVOLUTION OVER TIME
Garnier is a worldwide company affiliated with 29 other brands owned by L'Oreal. L'Oreal, based in France and the United States, has been in operation since 1909.It now owns fivedivisions including Garnier. The first Garnier product was made by Alfred Garnier in 1904, a hair tonic, when people still used soap on their hair. Besides this, Garnier has been the first to produce sun-care items (in 1936) and the first to make a permanent home hair color (in 1960).Today Garnier is the number-one brand in Europe using natural ingredients. The full company name, Laboratories Garnier, originated in the 1920s as a producer of hair care products made with organic ingredients. Garnier continues that mission today, as all of its products are made with natural ingredients. The L'Oreal Group has owned Garnier since 1965.
Garnier came to India in 1992 and crafted a special place for itself in the Indian market .This is one global brand which has understood the dynamics of Indian market. Garnier came to India with its Ultra Duox range of shampoos. The brand is a mass market brand from Loreal. Loreal started its operations as a joint venture with MJ Group. Later in 1994, the company started its own operations. Globally L’Oreal is a company that is famous for its product innovation. Garnier too has built its brand by launching new products on a regular basis. Garnier is now present in a diverse range of personal care product categories. It is present in the hair-care and

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