garnier case study
Product & Brand
Management
Assignment On
GAR IER
Submitted by:
Jyoti Singh
PR : 08020741092
I TRODUCTIO
Garnier is one of the major players in the Market which diversifies its Skin & Hair Care Product
Range right from Shampoos, Conditioners, Skin Creams & Moisturisers to Facewash & Body
Treatment Sprays.
Garnier is a sub-brand of Global Fashion major L’oreal which has its presence across countries like USA, Singapore, Italy, Australia, Canada, India and many others. Its an international Brand which is famous for its Cosmetics & Fashion products. Its a premium product which is meant for first class people who are concerned & conscious about their Skin & would want to make their skin & body look beautiful all the time.
Garnier is a mass-market product and it has come up in Indian Markets in a very big way after launching its Fructis Line of Shampoos & Conditioner which they identify as their Nutritioniste line. One of their key proprietary ingredients is a fruit concentrate used in all of their products. It is a combination of fruit acids, vitamin B3 and B6, fructose and glucose.
MAJOR FOCUS AREAS OF ASSIG ME T
1. Salience Dimensions of Garnier
i) Depth of Brand Awareness
•
Ease of recognition & recall
Strong Brand Image & its easy availability in Indian Market:
Garnier is a Skin Care range of products that is widely available in Indian Retail
Stores and it is easy for Customers to recall the brand if they are looking to buy
Hair Shampoo or Conditioner or a Skin Cream.
Visibility of Bottles in Retail Stores:
The Green Color range of its Fructis Line of Shampoos & Conditioners make the bottles look apart from other competitive brands like Sunsilk & Dove.
• Strength of Clarity & Category Membership
Use of Fruit Concentrates in all of its Products which gives the Brand a Pure
& atural Feel:
Since range of its Shampoos, Conditioners & Face Wash comes with Fruit
Concentrate, it is very much liked by its Customers & they
Management
Assignment On
GAR IER
Submitted by:
Jyoti Singh
PR : 08020741092
I TRODUCTIO
Garnier is one of the major players in the Market which diversifies its Skin & Hair Care Product
Range right from Shampoos, Conditioners, Skin Creams & Moisturisers to Facewash & Body
Treatment Sprays.
Garnier is a sub-brand of Global Fashion major L’oreal which has its presence across countries like USA, Singapore, Italy, Australia, Canada, India and many others. Its an international Brand which is famous for its Cosmetics & Fashion products. Its a premium product which is meant for first class people who are concerned & conscious about their Skin & would want to make their skin & body look beautiful all the time.
Garnier is a mass-market product and it has come up in Indian Markets in a very big way after launching its Fructis Line of Shampoos & Conditioner which they identify as their Nutritioniste line. One of their key proprietary ingredients is a fruit concentrate used in all of their products. It is a combination of fruit acids, vitamin B3 and B6, fructose and glucose.
MAJOR FOCUS AREAS OF ASSIG ME T
1. Salience Dimensions of Garnier
i) Depth of Brand Awareness
•
Ease of recognition & recall
Strong Brand Image & its easy availability in Indian Market:
Garnier is a Skin Care range of products that is widely available in Indian Retail
Stores and it is easy for Customers to recall the brand if they are looking to buy
Hair Shampoo or Conditioner or a Skin Cream.
Visibility of Bottles in Retail Stores:
The Green Color range of its Fructis Line of Shampoos & Conditioners make the bottles look apart from other competitive brands like Sunsilk & Dove.
• Strength of Clarity & Category Membership
Use of Fruit Concentrates in all of its Products which gives the Brand a Pure
& atural Feel:
Since range of its Shampoos, Conditioners & Face Wash comes with Fruit
Concentrate, it is very much liked by its Customers & they