• The first Garnier product was made by Alfred Garnier in 1904, a hair tonic. The full company name, Laboratories Garnier, originated in the 1920s as a producer of haircare products made with organic ingredients. Garnier continues that mission today, as all of its products are made with natural ingredients. The L'Oreal Group has owned Garnier since 1965.
L'Oreal
• L'Oreal, based in France and the United States, has been in operation since 1909. It now owns five divisions including Garnier. L'Oreal has a focus on research, especially studies in sustainable development, with research centers on three continents.
Products
• Garnier currently has three product lines: Fructis, Nutrisse and Nutritionist. Fructis, started in 1996, is the Garner line of haircare and styling products. Nutrisse, Garnier's hair color line released in 2002, was originally called Natea when it debuted in 1998. Natea wasn't as successful in the United States as in Europe, hence the name change. Garnier started selling Nutritionist, its skincare product line, in 2005.
Innovation
• Besides introducing Alfred Garnier's hair tonic in 1904, when people still used soap on their hair, Garnier has been the first to produce sun-care items (in 1936) and the first to make a permanent home hair color (in 1960). Today Garnier is the number-one brand in Europe using natural ingredients.
Research
• Garnier exemplifies L'Oreal's emphasis on scientific study. Research for Garnier goes through four stages at one of L'Oreal's sixteen research centers. Then Garnier conducts clinical studies and consumer studies before releasing the product, as well as surveys afterward
Garnier uses scientifically proven, natural ingredients to promote optimum hair health and let inner beauty shine through. The Garnier Fructis hair care line and Garnier Fructis Style products, allow women of all hair types to get the gorgeous locks they want.
Garnier products have garnered prestigious beauty awards from top magazines like Allure, Health Magazine, More Magazine, CosmoGirl!, and Cosmopolitan. The brand is also a sponsor of Project Runway and models of this popular reality show strut the catwalk with styles powered by Garnier products.
You May Also Find These Documents Helpful
-
Hair care products are always in high demand regardless if it is your basic shampoo, conditioner, styling products, or color. The competition between product lines is obvious when you go to the store and look on the shelves, but most people aren’t aware of what is a professional line of hair care products. Paul Mitchell Systems is a long surviving product line in the beauty industry because; how it began, the unique marketing strategies, leading to the continuing success today.…
- 767 Words
- 4 Pages
Good Essays -
The holy grail for hair color. Dean Christal speaks in a language of chemistry, that most wouldn’t understand. The part that anyone could understand is that, the most world famous chemist from the polymer field of chemistry, with countless awards and patents to his name, has created a new molecule that can link broken bonds in the hair shaft back together. All the while, never being in the hair industry, he has created the most innovative and thought after hair product. One simple molecule. One simple ingredient. With anything but simple results.…
- 344 Words
- 2 Pages
Good Essays -
Dove launched their first product in the US during the 1950s which was the Dove cleansing bar. There products continued to grow, Dove provides a wide range of cleaning and personal care products and hair care products.…
- 1640 Words
- 7 Pages
Good Essays -
In addition, G & I offers a larger sized container for all of their Coral Dandruff Shampoo products at a lower price than Twinney’s offer. I would recommend giving G & I a chance to manufacture half of the total requested units with their bulk packaging. What’s more, G & I offers next-day delivery service without minimum order quantities; and its manufacturing facility is located near Coral’s central warehouse, so it will be more efficient when emergency orders are needed. This will help make sure that the warehouse will not run out of the product at any given time. Also, we can minimize the inventory holding costs by adopting the G & I manufacturer because we can order whenever we need to. Since we trust Twinney’s quality, we can try to order more from them, and order less from new manufacturer, G & I. But in case we need to place an emergency order, we can order from G & I to get the products immediately because of the strategic location of their plant.…
- 377 Words
- 2 Pages
Satisfactory Essays -
Today there is much advancement in the cosmetic world. There are also many scientist (that go back to the ancient Romans) that have invented and experimented with chemicals to produce what we know have today. Eugene Schueller is one of those chemists that helped advance the cosmetic industry. He also invented other products such as Sun block and the revolutionary L’Oreal cosmetic industry.…
- 512 Words
- 3 Pages
Satisfactory Essays -
Neutrogena Corporation, headquartered in Los Angeles, began its success story when, in 1930, founder, Emanuel Stolaroff, started a small specialty cosmetic company called Natone. In the early years, Natone was a supplier to Beauty salons usually associated with the glamour of the film industry. By the 1940’s, Natone began manufacturing and distributing cosmetics for the retail market.…
- 2644 Words
- 11 Pages
Good Essays -
Jurlique International Pty Ltd. is an Australian cosmetics manufacturer specialising in biodynamic beauty and skincare products under the brand name Jurlique. Since being funded in 1985 by Dr. Jurgen Klein and his wife Ulrike, Jurlique has spent over 25 years discovering the secret of beauty with advanced technologies and natural ingredients. Nowadays, as a young company, Jurlique has achieved great brand equity in the global market. This great success is mainly due to Jurlique’s innovation which creates powerful core competitiveness. More specifically, three specialties – leading in natural skincare science, developing a unique Bio-intrinsic model, sourcing ingredients from own organic farm – together help Jurlique create the purest and best-performance products to meet customers’ needs of safety, health, and effectiveness.…
- 981 Words
- 4 Pages
Good Essays -
Kumar, S. (2005). “Exploratory Analysis of Global Cosmetic Industry: major players, technology and market trends”. Technovation 25.…
- 4860 Words
- 20 Pages
Powerful Essays -
L’Oreal is the largest beauty company in the world and in the past 100 years that it has expanded, it has supplied to 130 countries with offices in 58 different countries. This global company is the number one premium cosmetic product in the world today and has taken the core and beauty of people’s everyday lives since 1907, the beginning of L’Oreal. The superior leadership of a guy named Eugene Schueller started this strategic company with basic products such as hair care and also the first man-made hair color product. Five years later you could find these products in Austria, Italy, and the Netherlands. In 1934 Eugene invented the first mass market of soap less shampoo and this led the success of L’Oreal in the country of Europe which soon recognized them as the leader in body care and hair coloring products. Finally soon after World War II L’Oreal moved into the United States and the company seemed to change. When L’Oreal expanded the competition was more involved and more growth was needed in order for the company to be more successful. With problems like this, the strategy and planning that has been applied in L’Oreal has been huge for the success of the company. L’Oreal realized they needed to expand in other fields of the beauty market and target markets in order to stay alive and successful. This would mean that L’Oreal would need to acquire other companies as part of their expansion and through this they have kept the constancy of the leading company with acquisitions of many small companies. Finally in the 1980s they started their globalization into new markets all around the globe by acquiring new companies that would form the cosmetics that we know today. Although the role of acquisitions has never been the main focus of the company, internal growth and strategy was the number one reason for L’Oreal becoming such a big name. The…
- 1728 Words
- 7 Pages
Good Essays -
refined to create chemical reactions in the hair to change the natural structure and color of hair.…
- 1627 Words
- 7 Pages
Good Essays -
Pseudoscience is designed to trick individuals into believing claims that are not actually scientifically proven. Corporations make claims that their products can do more than they are actually capable of to boost sales. In the case of Garnier, they trick the uneducated consumer into buying a product that will not actually do anything but condition their hair rather than promoting getting a routine haircut which would actually be more cost efficient and improve the hair health of the consumer. Garnier can fix these claims with simple rephrasing, which would promote the actual uses for the product. The product can be promoted to help improve appearance and to help prevent damage.…
- 830 Words
- 4 Pages
Good Essays -
Clairol’s founder, Lawrence M. Gelb, introduced hair color to salons more than 70 years ago. When Clairol launched its first salon colors in 1931, millions of women began using them. Instant Clairol Oil Shampoo Tint soon changed the look of Americans.…
- 468 Words
- 2 Pages
Good Essays -
Paint my picture truly like me, and not flatter me at all, but remark all these roughnesses, pimples, warts, and everything as you see me. -- Oliver Cromwell…
- 11496 Words
- 30 Pages
Powerful Essays -
Pharmacia & Upjohn, Inc., the manufacturer of Rogaine Hair Regrowth Treatment, expected a 3-year monopoly on selling its Rogaine Treatment product, but was denied the production and marketing exclusivity.…
- 897 Words
- 4 Pages
Good Essays