Garnier Shampoo Project
GARNIER SHAMPOO
PROJECT OBJECTIVE:
The objective of our project is to comprehensively research on one of the most successful sub-brands of L’Oreal- GARNIER. * Within Garnier, we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We have essentially focused on shampoos and conditioners. * We have researched on the brand perception of the product by the customers and customer loyalty towards the product. * The stress however has been on the PRODUCT out of all the four P’s and on the consumer behavior and their perception towards the brand. * We have also focused on the current leading competitors of Garnier-Garnier and conducted a brief study on their marketing strategies. * Within Garnier, we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We have essentially focused on shampoos and conditioners. * Our research has been aimed at understanding the market share of Garnier within the L’Oreal brand and among other brands. Also we have captured the market capabilities of Garnier hair care shampoos and conditioners. * We have researched on the brand perception of the product by the customers and customer loyalty towards the product. * We have also stressed on the four P’s of marketing in relation to this product and the marketing strategies that have been adopted by L’Oreal, essentially Garnier from time to time. * The stress however has been on the PRODUCT out of all the four P’s and on the consumer behaviour and their perception towards the brand. * We have also focused on the current leading competitors of L’Oreal-Garnier and conducted a brief study on their marketing strategies.
INTRODUCTION
Brand : Garnier
Company : Loreal India
Agency : Lowe Lintas
Brand Analysis Count : 437
Garnier is a brand that epitomizes smart marketing practice. This is a brand that came to India in 1991 and crafted a special place
PROJECT OBJECTIVE:
The objective of our project is to comprehensively research on one of the most successful sub-brands of L’Oreal- GARNIER. * Within Garnier, we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We have essentially focused on shampoos and conditioners. * We have researched on the brand perception of the product by the customers and customer loyalty towards the product. * The stress however has been on the PRODUCT out of all the four P’s and on the consumer behavior and their perception towards the brand. * We have also focused on the current leading competitors of Garnier-Garnier and conducted a brief study on their marketing strategies. * Within Garnier, we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We have essentially focused on shampoos and conditioners. * Our research has been aimed at understanding the market share of Garnier within the L’Oreal brand and among other brands. Also we have captured the market capabilities of Garnier hair care shampoos and conditioners. * We have researched on the brand perception of the product by the customers and customer loyalty towards the product. * We have also stressed on the four P’s of marketing in relation to this product and the marketing strategies that have been adopted by L’Oreal, essentially Garnier from time to time. * The stress however has been on the PRODUCT out of all the four P’s and on the consumer behaviour and their perception towards the brand. * We have also focused on the current leading competitors of L’Oreal-Garnier and conducted a brief study on their marketing strategies.
INTRODUCTION
Brand : Garnier
Company : Loreal India
Agency : Lowe Lintas
Brand Analysis Count : 437
Garnier is a brand that epitomizes smart marketing practice. This is a brand that came to India in 1991 and crafted a special place