Gatorade Ad Analysis

On October 2nd, Gatorade turned 50 years old. In 1965, Dr. Robert Cade and his team at the University of Florida, invented a drink that helps with renewing the fluids and the electrolytes lost in the sweat by the University's Football team, the Gators, and they call it Gatorade. When the Gators won the Orange Bowl in 1967, the success of Gatorade start raising. They started to add some flavors to help with the taste, and Lemon-lime was the first flavor to add in 1965, later in the same year, Orange was added, then, 30 years later, followed by Fruit Punch. In 1988, the new Flavor, Citrus Cooler, became a big hit because it was Mike Jordan’s favorite flavor. As 2015, Gatorade has almost 35 different flavors, including the Low-Calories, Gatorade Sports Fuel Drink, protein shake, Gatorade recovery, and now they have a Gatorade energy chew. This ad is a print ad, and this type of ads are used via convenience and grocery stores by placing them on the windows as well as on the cooler’s door. This ad was created by the Gatorade company, in addition that, Gatorade is the great way to hydrate, because it is recommended by most athletes, and it is their main drink at the
The main reason for advertisement is to get the consumer's attention to buy the products. In this ad, Gatorade used many methods to catch people’s eyes. One of the methods is having Mike Jordan, a very known person that has a huge fans everywhere. Indeed, the appearance of the ad with the old look, it has a message for both generations. The first message to let the Mike Jordan’s generation know that their favorite product is back, and the second message for the new generation, to convince them to try a flavor that once was one of the most popular flavor on the 80’s and 90’s. Using hashtags on social media is a very effective way to drive a traffic, and to connect with customers to hear their