Gatorade's Advertisement: Usain Bolt
Saivikash Nalli
Class: Eng-112
Gatorade Advertisement
I have seen many Gatorade’s advertisement and all I see in the ad was, it involved with sports player who is desperately needs energy. The ad I choose is, one man is like covering most of the ad. He is in the center of the ad. His is kneeling and about to run a track. His name is Usain Bolt and he is one of the famous athletes. On the top left corner in the ad, there was a text with big bold letters it says “STAY AHEAD OF THE GAME”. On the bottom of that text, it has his signature and his name “USAIN BOLT” with the sub heading of “WORLD’S FATEST MAN”. On the bottom of right corner in the ad, it shows the Gatorade bottle with orange color. Left side of the bottle with the text reading: …show more content…
Usain Bolt is a famous person in the world. He is the inspiration to others. He won a lot of gold medals in his career and he sets three world records in 100 meters, 200 meters, and 4x100 meters. He is the six times Olympic champion and Eight times world champion. No one can beat his record since last 6 years, and still haven’t beat his record. Every one believes that he is the fastest man alive in the world. The ad shows that Gatorade is kind of his power. The Gatorade bottle is in front of the Usain Bolt, He is also about to run. I think it shows that he was going to get the Gatorade …show more content…
They choose Glory by association by showing the picture of world’s fastest man. They use his photo to get more people to perceive the ad and buy the Gatorade. Other propaganda technique they used in the ad was Bandwagon. Bandwagon means mentioning popular ideas. In this case they called “STAY AHEAD OF THE GAME”. It is also an idiom, it actually means of the idea is “win the game.” The background of this ad is stadium. That implies that he is getting ready to run a track. As we see his eyes were kind of orange and Gatorade color is orange. That’s makes us to think he drinks the Gatorade. He needs the energy to run, and ad is all about the energy
Class: Eng-112
Gatorade Advertisement
I have seen many Gatorade’s advertisement and all I see in the ad was, it involved with sports player who is desperately needs energy. The ad I choose is, one man is like covering most of the ad. He is in the center of the ad. His is kneeling and about to run a track. His name is Usain Bolt and he is one of the famous athletes. On the top left corner in the ad, there was a text with big bold letters it says “STAY AHEAD OF THE GAME”. On the bottom of that text, it has his signature and his name “USAIN BOLT” with the sub heading of “WORLD’S FATEST MAN”. On the bottom of right corner in the ad, it shows the Gatorade bottle with orange color. Left side of the bottle with the text reading: …show more content…
Usain Bolt is a famous person in the world. He is the inspiration to others. He won a lot of gold medals in his career and he sets three world records in 100 meters, 200 meters, and 4x100 meters. He is the six times Olympic champion and Eight times world champion. No one can beat his record since last 6 years, and still haven’t beat his record. Every one believes that he is the fastest man alive in the world. The ad shows that Gatorade is kind of his power. The Gatorade bottle is in front of the Usain Bolt, He is also about to run. I think it shows that he was going to get the Gatorade …show more content…
They choose Glory by association by showing the picture of world’s fastest man. They use his photo to get more people to perceive the ad and buy the Gatorade. Other propaganda technique they used in the ad was Bandwagon. Bandwagon means mentioning popular ideas. In this case they called “STAY AHEAD OF THE GAME”. It is also an idiom, it actually means of the idea is “win the game.” The background of this ad is stadium. That implies that he is getting ready to run a track. As we see his eyes were kind of orange and Gatorade color is orange. That’s makes us to think he drinks the Gatorade. He needs the energy to run, and ad is all about the energy