GBE Assignment Brazil 1

Brazil Business Environment

«Order and Progress»
Doing Business in Brazil - Report

Helena Schmyrin - 10036182
Paul Le Sénéchal - 10042674
Kévin Marques - 10042675

3939 words

Table of Contents
Presentation

4

PESTEL Analysis

5

1.1. Political
1.2. Economic
1.3. Social
1.4. Technological
1.5. Environmental
1.6. Legal
1.6.a. Introduction
1.6.b. Licences and Registrations
1.6.c. Main Types of Taxes
1.6.d. Employment Laws

Politic & Economic Policies
2.1. Politic
2.2. Economic

Future Prospects
3.0. Introduction: Ireland and Brazil
3.1. Future prospects for business between Ireland and Brazil
3.1.a. Infrastructure and Engineering
3.1.b. Software and Information Technology
3.1.c. Insurance and Financial Services
3.1.d. Healthcare
3.1.e. Pharmaceutical
3.1.f. Renewable and Clean Technology
3.2. Education: an example of collaboration

6
8
11
13
15
18
18
18
19
20

22
23
26

30
31
33
33
34
35
36
37
38
39

Conclusion

41

References
Group meetings
Personal sheets

43
47
48

PRESENTATION

Presentation
Capital : Brasilia
Language : Portuguese
Main Religion : Catholic
Area : 8 515 767 km²
Population : 201 009 622
Median age : 30 years
Labour forces : 106.3 millions
Nominal GDP : $ 2.396 trillion

GDP repartition - %
Nominal GDP per capita : $ 11,000
5,2

Currency : Real
President : Dilma Roussef

26,3
68,5

Agriculture
Industry
Services

Government type : Federal Republic
Source : CIA, The World Factbook, 2012

4

PESTEL ANALYSIS

PESTEL Analysis
1.1. Political
In this section, the political landscape will be briefly treated since we will return to this subject in more detail later (see page 23).

However, it is crucial to know that Brazil will face important stakes in the following years. Indeed, after welcoming the Pope Francis in July 2013 during the World
Youth Days of Rio, Brazil will host the World Cup next summer, then the Olympic
Games in 2016.
In the meantime, Dilma Rousseff – the ruling President – has to run a campaign for

her own re-election in October

References: The world in figures: Countries Brazil (2013), The Economist. Available at: http://www.economist.com/news/21589009-brazil (Accessed: 29 October 2013) Brazil’s protests: The cries are answered, The Economist. Available at: http://www.economist.com/news/americas/21580169-government-offers-package-reforms-appeaseprotesters-it-enough-cries-are (Accessed: 29 Octber 2013) The World Factbook (2013), Central Intelligence Agency. Available at: https://www.cia.gov/library/publications/the-world-factbook/geos/br.html (Accessed: 29 October 2013) http://www.deloitte.dbbrazil.com.br/show.aspx?idCanal=lA19m+f5nUEHa1N0jmik1w== (Accessed: 28 October 2013) Business Stability in Brazil (no date), Deloitte (Accessed: 28 October 2013) Available at: http://www.deloitte.dbbrazil.com.br/show.aspx?idCanal=171nnV02FxuWEQm1suf4EA== Brazil (2013), World Trade Organisation. Available at: http://stat.wto.org/CountryProfile/WSDBCountryPFView.aspx?Language=E&Country=BR (Accessed: 29 October 2013) IMF Data Mapper (2013), World Economic Outlook (October 2013), International Monetary Fund. Available at: http://www.imf.org/external/datamapper/index.php (Accessed: 29 October 2013) http://www.ibge.gov.br (Accessed: 27 October 2013) Luciana Ferrara (2011), Progrès et limites de la politique de logement socal au Brésil(2002-2010). http://www.cnrs.fr/ (Accessed: 27 October 2013) Report: Politica national de desenvolvimento urbano The World Bank. Available at: http://www.worldbank.org (Accessed: 27 October 2013) High-technology exports (current US$) (no date), The World Bank. Available at: http://data.worldbank.org/indicator/TX.VAL.TECH.CD (Accessed: 26 Oktober 2013) communautaire au Mexique, la recherche atmosphérique en Asie et la révolution technologique pour une « économie verte » dans le monde entier (2013), United Nations Environment Programme October 2013) Laurence Caramel (2009), La forêt amazonienne toujours plus dévastée, United Nations Environment monde (Accessed: 27 October 2013) available at: http://www.lemonde.fr/ameriques/article/2013/10/21/un-consortium-remporte-le-gisement-bresilienmis-aux-encheres_3500541_3222.html Kim Chipman and Sophia Yan (2012), Brazil Slowing Forest Destruction Cuts Greenhouse Gas Burden, Bloomberg http://www.bloomberg.com/news/2012-03-13/brazil-slowing-forest-destruction-cuts-greenhouse-gasburden.html (Accessed 27 October 2013) Brazil in the World (no date), Deloitte http://www.deloitte.dbbrazil.com.br/show.aspx?idCanal=lA19m+f5nUEHa1N0jmik1w== (Accessed: 27 October 2013) http://www.deloitte.dbbrazil.com.br/show.aspx?idCanal=QRnuWslJCCMbvvzemIET8Q== (Accessed: 27 October 2013) Cidadania e Justiça: Consolidação das Leis do Trabalho (CLT) (2012), Portal Brazil. Available at: http://www.brasil.gov.br/cidadania-e-justica/2012/03/consolidacao-das-leis-do-trabalho-clt (Accessed: 27 October 2013) Masterclass Brazil (no date), Merger & aquisition in Brazil, Masterclass Brazil http://masterclassbrazil.com/merger-acquisition/ (Accessed: 27 October 2013) Report: Legal Guide for doing Business in Brazil (2011), Villela e Kraemer Advogados http://fr.slideshare.net/lvillela/brazil-legal-guide (Accessed: 27 October 2013) 44 Christoph Giesa (2013), Brasilien hat noch viel zu tun, The European. Available at: http://www.theeuropean.de/christoph-giesa/7243-brasilien-auf-dem-weg-zum-erste-welt-land (Accessed: 22 November 2013) Alexander Busch (2008), Der Stille Aufstieg der Südamerikaner: Brasiien – die unterschätzte Macht, Handelsblatt. Available at: http://www.handelsblatt.com/politik/international/der-stille-aufstieg-dersuedamerikaner-brasilien-die-unterschaetzte-macht/2961298.html (Accessed 22 November 2013) Brazil economy (no date), CountryFacts (Accessed 22 November 2013) Jan Walter (2013), Brasilianer bring WTO zurück in die Spur, DW http://www.dw.de/brasilianer-bringt-wto-zur%C3%BCck-in-die-spur/a-17278046 (Accessed: 22 November 2013) WTO (2013), Roberto Azevêdo takes over, World Trade Organisation. Available at: http://www.wto.org/english/news_e/news13_e/dgra_13aug13_e.htm (Accessed: 22 November 2013) Hintergrund zum G20-Gipfel: Die Wirtschaftsmacht der G20 (2013), N24. Available at: http://www.n24.de/n24/Nachrichten/Politik/d/3461656/die-wirtschaftsmacht-der-g20.html(Accessed: 23 November 2013) Political corruption in Brazil: Fruits of a long process (2013), The Economist http://www.economist.com/blogs/americasview/2013/11/political-corruption-brazil. (Accessed: 24 November 2013) Claudia Fallmann (2012 p. 24), Die Brasilianische Aussenpolitik unter dem Präsidenten Luiz Ignacio « Lula Da Silva » 2003-2010