Gcse Controlled Assessment: Advert Review Skoda Fabia
Cake or Snake?
The Skoda Fabia vRS isn’t like a fruit cake at all. It’s just plain evil!
Skoda’s cars have been considered cheap claptrap for years. If I asked anyone old enough to have an opinion they would answer “useless pile of junk” or “Eastern European unreliability”. Skoda, wanting to give themselves a new image came up with the “Cake” ad. With the tagline “Made of Lovely Stuff” they were obviously trying to rebrand their product, to say their cars were made of good quality materials with love and attention. Skoda’s famous 'cake' advert would have you believe the Skoda Fabia is made of chocolately goodness and gluttonous cake; think Willy Wonka’s birthday cake. Skoda has now made the sequel, and it is not cakey, nor chocolately. To show just how tough the Fabia vRS is the new advert shows a group of utter nutters lovingly biting, punching and rattling the hot Fabia.
Skoda is currently enjoying its best year on record; and obviously the company wants to build on the momentum by launching a new TV campaign for the Fabia vRS hot hatchback. Skoda decided to follow in other companies footsteps and create a tongue in cheek parody of their product. The new ad, which is meant to show the darker side of the 180-horsepower-strong hatchback, features the "Made from Meaner Stuff" tagline. Following a similar format to the Fabia ‘Cake’ advert, the new ‘meaner’ vRS campaign now adopts a much darker feel. Set in a secret location within the Skoda factory, the liquorice, treacle and jelly vehicle components of cake make way for a bone chassis, a snake-powered engine and some unorthodox finishing techniques.
The recent ad appeals to a new audience compared to the earlier cake ad. It is aimed at a younger male audience. Hot-hatchbacks, such as this, are perfect for a younger male car owner as they are practical for driving with your mates and are also fast and fun to drive. It has been turbocharged and supercharged to produce a smidgen under 180 horsepower giving it a
The Skoda Fabia vRS isn’t like a fruit cake at all. It’s just plain evil!
Skoda’s cars have been considered cheap claptrap for years. If I asked anyone old enough to have an opinion they would answer “useless pile of junk” or “Eastern European unreliability”. Skoda, wanting to give themselves a new image came up with the “Cake” ad. With the tagline “Made of Lovely Stuff” they were obviously trying to rebrand their product, to say their cars were made of good quality materials with love and attention. Skoda’s famous 'cake' advert would have you believe the Skoda Fabia is made of chocolately goodness and gluttonous cake; think Willy Wonka’s birthday cake. Skoda has now made the sequel, and it is not cakey, nor chocolately. To show just how tough the Fabia vRS is the new advert shows a group of utter nutters lovingly biting, punching and rattling the hot Fabia.
Skoda is currently enjoying its best year on record; and obviously the company wants to build on the momentum by launching a new TV campaign for the Fabia vRS hot hatchback. Skoda decided to follow in other companies footsteps and create a tongue in cheek parody of their product. The new ad, which is meant to show the darker side of the 180-horsepower-strong hatchback, features the "Made from Meaner Stuff" tagline. Following a similar format to the Fabia ‘Cake’ advert, the new ‘meaner’ vRS campaign now adopts a much darker feel. Set in a secret location within the Skoda factory, the liquorice, treacle and jelly vehicle components of cake make way for a bone chassis, a snake-powered engine and some unorthodox finishing techniques.
The recent ad appeals to a new audience compared to the earlier cake ad. It is aimed at a younger male audience. Hot-hatchbacks, such as this, are perfect for a younger male car owner as they are practical for driving with your mates and are also fast and fun to drive. It has been turbocharged and supercharged to produce a smidgen under 180 horsepower giving it a