Geely Swot Analysis
GEELY
Natalia Rojas Morales
500636685
International Business and Languages
Hogeschool van Amsterdam
International Orientation
Excellence program
25 April 2012
INDEX
Introduction 3
Problem definition 4
Current Situation 4 About Geely 4 Exports 5 Geely’s organizational structure 5 INTERNAL ANALYSIS 5
EXTERNAL ANALYSIS 7
SWOT ANALYSIS 8
RECOMMENDATIONS 9
BIBLIOGRAPHY 10
NTRODUCTION
This report is an analysis of a Chinese company called Geely which has had an excellent progress during the last years in the Asian automobile market. In this report we analyze if Geely could be successful on the Indian market or not. We are looking for the internal and external characteristics of Geely and of the Indian automobile market and we will make a conclusion regarding the question if Geely could have a place in the Indian Market.
This report is prepared for the International Orientation course of the Excellence program of the HvA and it perfectly agrees with the idea of the International Course, which is made to study the international, specially Asian market and economical growth.
The report is divided in 7 parts, which besides this introduction include a problem definition, the current situation of Geely, the external and internal market of Geely a SWOT-Matrix, some strategic issues and recommendations.
PROBLEM DEFINITION
Geely is a very important automobile manufacturer in China. Since their entrance into the market, they have had an incredibly fast growth in the Asian market becoming one of the top ten auto manufacturers in China. Their vision is to be a recognized brand around the world and this is something they have already achieving by doing business with countries as Germany and Switzerland. However, the main problem of this paper is to find out if Geely could be able to enter into one of the biggest vehicle manufacturing industry in the world, which is India.
CURRENT SITUATION
ABOUT GEELY
Natalia Rojas Morales
500636685
International Business and Languages
Hogeschool van Amsterdam
International Orientation
Excellence program
25 April 2012
INDEX
Introduction 3
Problem definition 4
Current Situation 4 About Geely 4 Exports 5 Geely’s organizational structure 5 INTERNAL ANALYSIS 5
EXTERNAL ANALYSIS 7
SWOT ANALYSIS 8
RECOMMENDATIONS 9
BIBLIOGRAPHY 10
NTRODUCTION
This report is an analysis of a Chinese company called Geely which has had an excellent progress during the last years in the Asian automobile market. In this report we analyze if Geely could be successful on the Indian market or not. We are looking for the internal and external characteristics of Geely and of the Indian automobile market and we will make a conclusion regarding the question if Geely could have a place in the Indian Market.
This report is prepared for the International Orientation course of the Excellence program of the HvA and it perfectly agrees with the idea of the International Course, which is made to study the international, specially Asian market and economical growth.
The report is divided in 7 parts, which besides this introduction include a problem definition, the current situation of Geely, the external and internal market of Geely a SWOT-Matrix, some strategic issues and recommendations.
PROBLEM DEFINITION
Geely is a very important automobile manufacturer in China. Since their entrance into the market, they have had an incredibly fast growth in the Asian market becoming one of the top ten auto manufacturers in China. Their vision is to be a recognized brand around the world and this is something they have already achieving by doing business with countries as Germany and Switzerland. However, the main problem of this paper is to find out if Geely could be able to enter into one of the biggest vehicle manufacturing industry in the world, which is India.
CURRENT SITUATION
ABOUT GEELY