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Green Information Strategy for Good Corporation

By
Steven Widjaja
1240002486
Binus Business School

Green Information Strategy for Good Corporation I. Background
Recent issues have shown that the growth of the technologies among companies have brought the world facing the biggest problem of all; Global Warming. According to LiveScience.com, “Global Warming is the term used to describe a gradual increase in the average temperature of the Earth's atmosphere and its oceans, a change that is believed to be permanently changing the Earth’s climate”. There are several effects which global warming can causes such as glaziers are melting and sea levels are raising. To encounter these problems, scientists all over the world start to seek for how to stop the global warming. In fact, all of these problems which mentioned above are basically from the technologies which implemented in companies. In the recent days, companies invest billions of money in technologies such as database management system in order to compete in the market. We can take one of the examples which companies really contribute in the global warming like Facebook. As refer to greenitmagazine.com in 2011; here’s some fact of Facebook; * The total annual carbon footprint per monthly active Facebook user is 269 grams. To put this number into context, one person's Facebook use for all of 2011 had roughly the same carbon footprint as one medium latte or three large bananas. * Its total energy use from office space, data centers and other facilities was approximately 532 million kWh. * Its greenhouse gas emissions also known as our carbon footprint from data centers, office space, employee commuting, employee air travel, data centers construction and server transportation totaled approximately 285,000 metric tons of CO2e (carbon dioxide equivalent, which includes greenhouse gases CO2, CH4, N2O and HFCs) * Its energy mix was 23% clean and renewable, 27% coal, 17% natural gas, 13%

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