Geico company

Background
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GEICO, the Government Employees Insurance
Company was founded in 1936 in Texas, U.S.
It is the third-largest auto insurance company
Providing auto coverage nearly 8.5 million policy holders Insuring more than 14.4 million vehicles
GEICO is rated A++ for financial strength by
A.M. Best Company and ranks at the top of several national customer satisfaction surveys.

Target Market
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Regardless of mood, status, income or location, various types of people drive and hopefully have insurance.

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Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit.

Price
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The cheapest quote by far is $479
Beating for instance State Farm by
$186 per 6 months. This follows anecdotal evidence that GEICO is pricing their insurance very aggressively for new customers.

Place
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GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia.
Has more than 23,000 associates in 12 major locations around the country
GEICO's assets have reached $28 billion, and the company looks forward to even more growth, founded on quality coverage and outstanding GEICO customer service.

Product
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In addition to auto insurance, GEICO offers customers products for their motorcycles, allterrain vehicles (ATVs), travel trailers and motorhomes (RVs). The GEICO Insurance Agency can also help you with coverage for your boat, home or apartment.

Promotion
GEICO offers a wide variety of products featuring the Gecko and Caveman available to associates and customers.
 They spent also over $483 million dollars on advertising  Merchandise includes products in apparel, leisure, sports, home, safety and travel.
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SWOT
Strength
 Well-known company
 Offers competitive
 Fast customer service
 Easy to use Web site
 Partnership with TV networks, wildlife association etc.

Weaknesses
 Current icons annoy some customers  Recent overload of phone lines irritates customers
 Little face