Other Studies-
The Costume Experiment (Johnson & Downing, 1979)-
This experiment was to see how wearing a uniform affects the level of shock a person gives when in a controlled environment. There were 3 conditions/uniforms & shock level given out of 8: * Identifiable (Normal clothing) --- 5/8 * Hoods and coats (similar to the clothing of the KKK) 7/8 * Nurse’s uniform 3/8
This shows that it isn’t anonymity that leads to aggression but the norms associated with the social context that affects our behaviour.
Evaluation of Deindividuation- Advantages | Disadvantages | Experimental Support- There are lots of experiments that support and lead to the idea of Deindividuation | Deindividuation doesn’t always lead to aggression- The idea that it leads to loss of inhibition may mean an increase in pro- social behaviour. For example a group may act as one