Gender Neutral Toys Dbq
V. Sub Question 5:
Did the adults’ attitude and opinion change with the ongoing campaigns and marketing strategies?
A. Argument 1 to Sub-question 5: Adults’ attitude about children’s toys has no change.
1. Source 1 (scholar article): Auster and Mansbach cite a study done by Blakemore and Centers in 2005 that many adult, including college students have not change their attitude about toys. They still judge and see children’s toys in a gender stereotyped way. The logos, packaging, color and function of toys are used by adults as “gender markers.”
a. Analysis: Most adults live in the era where toys were still perceived and advertised in a gendered way. It is hard for them to have a dramatic change in such a short timing.
Summary: Movements and campaigns that promotes gender neutral toys did not start as early as the gender equality movement started. So, adults are keen to their traditional thinking to evaluate toys in a gender way.
VI. …show more content…
Sub-Question 6:
How does children react or respond to gender neutral toys?
A. Argument 1 to Sub-question 6: Girls have a higher tendency to be attracted by gender-neutral toys.
1. Source 1 (scholar article): Auster and Mansbach claim that girls have a greater variation in color choice of toys compared to boys. They are open to choices compare to boys too. It might be caused by “locational gender crossing strategy” used by some retailers to encourage girls to accept “boy’s toys.” For example, Toy R Us stores attract attention of girls to masculine toys by arranging boy’s toys department before girl’s toy department so girls must always pass by boy’s toys in order to get to their own
Did the adults’ attitude and opinion change with the ongoing campaigns and marketing strategies?
A. Argument 1 to Sub-question 5: Adults’ attitude about children’s toys has no change.
1. Source 1 (scholar article): Auster and Mansbach cite a study done by Blakemore and Centers in 2005 that many adult, including college students have not change their attitude about toys. They still judge and see children’s toys in a gender stereotyped way. The logos, packaging, color and function of toys are used by adults as “gender markers.”
a. Analysis: Most adults live in the era where toys were still perceived and advertised in a gendered way. It is hard for them to have a dramatic change in such a short timing.
Summary: Movements and campaigns that promotes gender neutral toys did not start as early as the gender equality movement started. So, adults are keen to their traditional thinking to evaluate toys in a gender way.
VI. …show more content…
Sub-Question 6:
How does children react or respond to gender neutral toys?
A. Argument 1 to Sub-question 6: Girls have a higher tendency to be attracted by gender-neutral toys.
1. Source 1 (scholar article): Auster and Mansbach claim that girls have a greater variation in color choice of toys compared to boys. They are open to choices compare to boys too. It might be caused by “locational gender crossing strategy” used by some retailers to encourage girls to accept “boy’s toys.” For example, Toy R Us stores attract attention of girls to masculine toys by arranging boy’s toys department before girl’s toy department so girls must always pass by boy’s toys in order to get to their own