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Gender Roles In Advertising

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Gender Roles In Advertising
Nevertheless, men are also tied to very specific stereotypes in the media. The most used profile of men in advertising is the “real men” who is athletic, successful, professional seducer and usually shown with a beautiful women by his side. Furthermore he owns a branded car and has a smartphone. In other words men are very rarely shown during housecleaning. It is reasonable to think that these gender roles displayed in the media establishes male dominance over woman as they have been perceived through the history as the head of the household. Although people are aware of this unequal representation of genders in the media, it seems to be hard for some people to remain objective and insensitive to its influence. Due to this the media can create
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