Gender Stereotypes By Elizabeth Sweet

As a child, I never really gave any thought to how a toy of some sort was packaged or advertised. The author of this article, Elizabeth Sweet, delves into why the marketing and advertising behind popular toys have become more gender based than they were in the past. She mentions that in her research she found toy advertisements and marketing were primarily gender neutral up until the 1990s where gender-cues were most commonly used. This initially confused me because I was under the impression that over time we as a society became more accepting of people, however the examples Elizabeth provides clearly support the claim she makes in the title. The one thing that was most off-putting about her article though, was that she only used examples