In conclusion, portraying gender stereotypes in occupational roles, behaviors, and gendered clothing throughout Berenstain Bears picture books can potentially lead to negative development in young children. With this in mind, in an article “Gender Stereotypes in Children’s Books: Their Prevalence and Influence on Cognitive and Affective Development” by Sharyl Peterson, they discuss the effects of gender stereotypes on affective development and cognitive development that are present in children. In fact, Peterson mentions in his work that “picture-books provide children with role models and clear images that prescribe for the children what they can and should be like when they grow up” (Weitzman et al., 19). Comparatively, Berenstain Bears picture…
In The Woman in Fairy Tales, Marie-Louise von Franz studies the feminine representations in fairy tales. She bases her study on collective symbols assumed to be present in these stories to shed light on the various facets of the anima. This book points at the fact that even if fairy tales are generally seen as a form of distraction, these stories have also a psychological function which expresses the psychic processes of the collective unconscious. This is of a capital interest to analyze the instrumentalization of the princesses in the advertising campaigns.…
Transitioning on from the perspective of a communications graduate, we move on to see how gendered roles are portrayed in Disney Princess movies and how they affect young children, from the perspective of a psychology graduate. Katie Lopreore, the psychology graduate from Middle Tennessee State University, writes about how the influences of the Disney Princess films shape children through their gendered characteristics, in her journal Gender roles portrayals of modern Disney royalty: stereotypical or androgynous? Lopreore starts off with an evaluation on how many children are exposed to the Disney Princess culture, she writes “Disney brand, found that 97% of children they surveyed between ages 2-11 years old were familiar with Cinderella, one…
Also, Stefan Babich’s article throws more light to the devastating issue of gender gap. She considers the role of female protagonists in animated children’s films. Using Disney and Pixar as a case study, she fairly criticizes Disney films for being sexist and mentions that “A pretty big percentage of the female leads in Disney musicals seem to have only one goal- to get…
It only takes a second to attach a strong feeling or idea to a character in a movie, advertisement, or video game. Many characterization used are based on the assumed stereotypes, and are usually one-dimensional characters. Typically, these characterizations usually come from inherited family values, education, and the media. While stereotypes existed long before mass media, the media machine certainly helped to accelerate the cultural growth of all kinds of stereotypes. It is beyond this paper to answer why magazines employ these gender stereotypes, instead this research is designed to analyze whether the content (writing, pictures, and advertising) in magazines employs the use of stereotypes in their depiction of gender.…
For the past several years, I have been a babysitter for a little girl by the name of Magnolia. She and I have developed a clockwork schedule of our time spent together. Four o'clock we play princesses, five o'clock we eat, six o'clock we play princesses again, and by eight o'clock I am reading a story to her while she drifts away dreaming of faraway kingdoms. My favorite part is always story time; when her little hands eagerly shove her now tattered copy of Cinderella into my own. I always suggest another story, perhaps the Velveteen Rabbit, or Rainbow Fish, but to her her bedtime story is not complete without a princess, a brave knight, and a happy ending. These once upon a time’s are all that dominate…
Gender stereotypes are exaggerated generalizations that are based purely on gender. The area of study for this investigation is sociocultural influences. This is a contemporary issue as it is becoming an excessive thing in modern society due to companies increasingly gender marketing their products towards children. The toy sections at shopping centers are divided into two categories: girl’s and boy’s toys. Aisles are filled with either pink, frilly princesses or blue, aggressive action figures. Toy marketing has changed dramatically in the past 50 years. As a matter of fact, it was not until the 1990s that toys were exceedingly targeting specific genders…
In her article “should the world of toys be gender- free?” Peggy Orenstein addressees the topic of whether or not toys should be separated by gender. Orenstein asks, “Should gender be systematically expunged from playthings?” This is in indeed a multibillion question. Parents, teachers and specially the toy industry would certainly love to have a not refutable answer to it.…
Stereotype. Stereotypical. Stereotyping. All are words I’m sure we all have heard. A question I have asked myself is “Why do stereotypes exist and more importantly, why do they matter?” A stereotype is an oversimplified image of a person, place, or object. George Takei, a Japanese actor, once said “If we allow ourselves to judge another based on a stereotype, we have allowed a generalization to replace our own thinking.” So why do we allow ourselves, as people, to judge one another based on a stereotype? The answer is we shouldn’t.…
. As for instance in the fairy tales, passivity is the most valued and honored attribute a woman can possess in life. It is not the female who can save herself from harm or an undesirable situation; it is the male that must save her.…
Society’s constructed perspectives about gender are influenced by characters presented in film and television illustrations.…
In all these versions, readers or viewers find a common thread to all. The wicked stepmother and siblings are either punished or forgiven, while the sweet, gracious, and beautiful Cinderella marries the prince, and as such escapes her miserable life. According to this tale, marriage is the ultimate goal in life especially for the woman. In Cinderella, all the maidens in town go to the ball just to marry the prince. Even Cinderella desires to go because she sees marriage to the prince as the solution to her problem. “The ideological and psychological pattern and message of either Perrault’s or the Grimms’ Cinderella do nothing more than reinforce sexist values and a Puritan ethos that serves a society which fosters competition and achievement for survival” (Breaking the Magic 195). And this applies to the other two versions in this analysis. Women are typecast as incomplete and invisible without the prince, who obviously is a wealthy archetype. There is a certain important message in Cinderella that is most profitable to marry a rich man, because it earns the woman respect and dignity.…
Young girls and marginalized groups are especially vulnerable in society because of the culture they’re raised in and what they are taught to believe is acceptable and normal in relationships and society. Right from childhood young girls are taught that they are objects that are chosen by men. Fairy tales send misleading messages to young girls about love and relationships. I think the media socializes people, and shows them certain social scripts on how to behave and how their expected to behave in society. Disney fairy tales are a good example of this because they depict how the media thinks romance and gender roles should be played out.…
Fairy-tales are fictional stories created to give a moral lesson to the readers. They could be, and most likely are, filled with excitement and adventure. These stories also contain mythological creatures that will boost the child’s imagination. Even though fairy-tales contain all of these amazing features some parents still doubt them. Some parents could argue stories similar to Cinderella stereotype females.…
The story chosen is Snow White that has become the most popular princess among young girls. Snow White and similar fairy tales are playing bad with young minds by showing male characters stronger and powerful, which is also causing gender discrimination. Whether the fairy tales have significant impact on folks’ lives has been the most discussed phenomenon of the time. Many people agree to the notion that fairy tales and their myths do have an impact in young children’ life while the other rejects this. Scientifically and psychologically, it has been proven that children tend to adopt the habits they see around and that they play a vital role in shaping a child's mind and controlling his/her thoughts. “Two close readings of this version, one psychoanalytic and the other feminist, suggest that because Snow White is part of a literally as well as folkloric tradition, it may be studied as a cultural artifact and text valid in itself” (Shuli Barzilai, 515).…