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General Environment Analysis

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General Environment Analysis
EXTERNAL
General Environment Analysis
The general environment is composed of dimensions in the broader society that influence an industry and the firms within it.
For Nike is extremely valuable to analyze general environment factors that affect that affect us because through that we be able to find solutions to those problems. General environment is described as all the conditions outside the organization and the industry that form a background context for the managerial decision making. This out lay of conditions is widely dispersed around the globe and affects organizations indirectly. For our study we will analyze some of the typical external environment issues such as demographics, economic conditions, and socio- cultural conditions, as well as political, legal and global conditions.
Demographics
The population of the world has been increasing on a rate of 1.10% for the lasts years. Up to date the human population of the planet is estimated to now have passed 6 billion people. The greatest growth of rate was 2.19% during 1963 after that the rate starts going down and it is expected to be less than 1% by 2020 and .5% by 2050 (Shah, 2011). According to the statistics the world populations will increase another 50% by 2042 leading to a 9 billion people in world. After 2100 the United Nations projections say that the population will stabilize near to 10 billion people (Shah, 2011).
It is vital to ensure women 's rights can be upheld, and realizing that women play a crucial role in the development of society, there are many underlying issues which lead to conflict and problems can be tackled more effectively. Better care, education and rights for women mean that children should also benefit. Thus in every region of the world UNFPA is working to promote women’s rights and end discrimination against them (Shah, 2011). As the trafficking of women is increasing is extremely important for world leaders to effectively address these issues against women.
The



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