General Mills Corporate Responsibility
1
General Mills Corporate Responsibility
MGT-153 Introduction to Business
2
Corporate Social Responsibility Corporate social responsibility is recognized as business activities that affect the community, and the impact of these activities in the community (Pride et.al.2008). This is important for businesses to connect with their community in order to create customer loyalty and to gain new customers. Customers often choose where to do their business with businesses that choose to be responsible. Therefore, being socially responsible is a good business practice. General Mills
The General Mills Foundation was started in 1954, and has since given 420 million dollars to its communities. These grants were given to programs such as; youth nutrition and fitness, arts, culture, social services, education and the United Way. The General Mills Foundation also supplies volunteers to support education, arts, and cultural organizations. General Mill’s matches its employees and retirees donations to the community dollar for dollar. In 2009, nearly 21 million dollars were matched and given to community (Pride et.al.2008).
General Mills said it plans to improve the packaging of 40% of its global product volume by 2015. Improvements could include recycled content, packaging weight, renewable content, or truck-loading efficiency. General Mills also said it is "escalating its 3 commitment to environmental sustainability" through actions such as installing solar panels and building the company’s first biomass burner (King, B, 2011).
Incorporated in 1928, with 5,800 employees and reported annual profits of 123 million dollars, General Mills became the world’s largest flour milling companies in the world (General Mills, Inc., 2011). General Mills
General Mills Corporate Responsibility
MGT-153 Introduction to Business
2
Corporate Social Responsibility Corporate social responsibility is recognized as business activities that affect the community, and the impact of these activities in the community (Pride et.al.2008). This is important for businesses to connect with their community in order to create customer loyalty and to gain new customers. Customers often choose where to do their business with businesses that choose to be responsible. Therefore, being socially responsible is a good business practice. General Mills
The General Mills Foundation was started in 1954, and has since given 420 million dollars to its communities. These grants were given to programs such as; youth nutrition and fitness, arts, culture, social services, education and the United Way. The General Mills Foundation also supplies volunteers to support education, arts, and cultural organizations. General Mill’s matches its employees and retirees donations to the community dollar for dollar. In 2009, nearly 21 million dollars were matched and given to community (Pride et.al.2008).
General Mills said it plans to improve the packaging of 40% of its global product volume by 2015. Improvements could include recycled content, packaging weight, renewable content, or truck-loading efficiency. General Mills also said it is "escalating its 3 commitment to environmental sustainability" through actions such as installing solar panels and building the company’s first biomass burner (King, B, 2011).
Incorporated in 1928, with 5,800 employees and reported annual profits of 123 million dollars, General Mills became the world’s largest flour milling companies in the world (General Mills, Inc., 2011). General Mills
References: Pride, W. M., Hughes, R. J., & Kapoor, J. R. (2008). Business (11th ed., p. 47). N.p. :South-Western. King, B. (n.d.). General Mills to Improve Packaging. Retrieved October 1, 2011, from http://www.sustainablelifemedia.com General Mills, Inc. - Company Profile, Information, Business Description, History, Background Information on General Mills, Inc. Read more: General Mills, Inc. - Company Profile, Information, Business. (n.d.). Retrieved October 1, 2011, from http://www.referenceforbusiness.com Food Proccessing Staff. (n.d.). Sustainability is the Capacity to Endure. Retrieved November 18, 2011, from www.foodprocessing.com/articles General Mills Applied Sustainability Team. (n.d.). General Mills Corporate Responsibility Report. Retrieved October 1, 2011, from http://www.generalmills.com/~/media/Files/CSR/2011_csr_final.ashx