General Mills Motivational Profile
General Mills Motivational Profile General Mills has been making food products for 150 years and is the 6th largest food producer in the world. Consumers recognize General Mills as the makers of Gold Medal flour, Cheerios cereal, and Betty Crocker cake mixes. But General Mills also produces Progresso soups and even the organic lines, Muir Glen and Cascadian Farms. Internationally, General Mills provides other products to 130 countries. Employees recognize General Mills as a positive place to work because of the company’s commitment to a strong ethic of service, achievement, and integrity. General Mills encourages its employees to volunteer and gives five percent of every pre-tax dollar to charitable organizations. While taking care of communities, General Mills also takes care of its employees with benefits ranging from corporate childcare to a generous vacation package and flexible hours. Because employees feel valued and inspired, General Mills enjoys a very low rate of employee turnover. For more than 100 years, General Mills has been dedicated to enriching people’s lives. General Mills stands by its commitment to championship brands, championship people, championship innovation, and championship performance. The company develops superior products designed to make consumers’ lives “easier, healthier, and more fun,” (General Mills, Values, n.d.) General Mills endorses a philosophy of community action, corporate social responsibility, and integrity. Since 2000, the company has donated five percent of its pre-tax profits to charitable organizations. In 2009, General Mills gave more than $90.7 million dollars to support education, food banks, and overseas development. For example, through General Mill’s ‘African Women and Children’s Hunger Project, experts share food growing technologies with villagers in Africa. 15,000 villagers now have access
References: General Mills Corporate Website (2010) Careers. Why work at General Mills. A great place to work. Retrieved May 4, 2010, from http://www.generalmills.com/corporate/careers/basic_benefits.aspx General Mills (n.d.) General Mills Social Responsibility. Retrieved May 7, 2010 from http://www.generalmills.com/corporate/commitment/2010_CSR.pdf WCCO. (2008, May 29). Go inside 1 of the best places to work. Retrieved from http://wcco.com/business/best.work.places.2.736220.html Weisberg, S. (2007, May 16). Testimony to the joint economic committee. The economic impact of elder care. The employer perspective. Retrieved from http://jec.senate.gov/archive/Hearings/05.16.07%20Elder%20Care/Testimony%20-%20Weisberg.pdf Ziegler, S. (2009, May 21). General Mills is a place employees come to say. Star Tribune. Retrieved from http://www.startribune.com/business/44610022.html