Preview

General Motors and the Chrysler Group

Satisfactory Essays
Open Document
Open Document
339 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
General Motors and the Chrysler Group
HRM-587: Managing Organization Change Project Proposal

Overview of Organizations
Shataun Hailey
September 7, 2015

I will be doing my course project on General Motors and the Chrysler Group. I have decided to use these companies to discuss the changes that each company endured during the most recent credit-driven recession. The automobile industry was one of the most effected sectors during that recession. Chrysler and General Motors were pushed into bankruptcy and 276,000 jobs in the automobile and parts industry were destroyed. That equates to a whopping 36 percent of the total employment in the sector (CHU. T.H. & YINGZI, 2010).
General Motors Company designs, manufactures, and markets cars, crossovers, trucks, and automobile parts worldwide (General Motors). The company markets its vehicles primarily under the Buick, Cadillac, Chevrolet, and GMC brand names. (General Motors ). Chrysler Group LLC, designs, engineers, manufactures, distributes and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands, and the SRT performance vehicle designation (Chrysler Holding LLC.).
Changes in recent years
Both companies in the last 25 years have undergone major facelifts ranging from filing bankruptcy, implementing new leaderships and names changes (Miel, 2014). In the beginning, there was Chrysler Corp, and then in 1998 Chrysler begat DaimlerChrysler which in 2009 became Chrysler Group. General Motors suffered the same fate and obstacles having to change their name from GM Corp. to today 's GM Co. (Miel, 2014).
Although these conglomerates were faced with many challenges during that entire stretch of time from Chrysler Corp. to Fiat Chrysler and from General Motors to GM Co. you could still buy a vehicle of your choice made at the same plant, mostly by the same workers, designed to do the same job of transporting families from soccer games to school and home again (Miel, 2014).

References
Chrysler Holding LLC. (n.d.). Retrieved September



References: Chrysler Holding LLC. (n.d.). Retrieved September 7, 2015, from Yahoo Finance:http:.//finance.yahoo.com General Motors . (n.d.). Retrieved September 7, 2015, from Yahoo Finance: http://finance.yahoo.com Miel, R. (2015). Auto Industry changed with the times. Plastics News, Vol. 26, Issue 13, pg. 0007 - 0007.

You May Also Find These Documents Helpful

  • Good Essays

    Although the United States has one of the largest automotive markets in the world and is home to 13 auto manufacturers. I am very passionate towards General Motors (GM). General “Motors was founded by William “Billy” Durant on September 16, 1908. Durant had become a leading manufacturer of horse-drawn vehicles in Flint, MI before making his foray into the automobile industry. At its inception GM held only the Buick Motor Company, but in a matter of years would acquire more than 20 companies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac”, (GM, 2014) “General Motors has played a pivotal role in the global auto industry for more than 100 years. From the first Buick horseless carriages to technological marvels like the Chevrolet Volt, our products and innovations have always excelled at putting the world on wheels” (GM, 2014). I think one of the reasons I am partial to GM is that my family has always owned them. I can remember my father telling me, “Son there’s nothing like American steel and there certainly isn’t anything better than an American made automotive.” On certain occasions my father would take me to the dealership and seeing how the Service staff provided high level of prestige service just because he owned a 1972 GMC Sierra 1500. Like days of old, GMC is the flagship series line of GM vehicles, a symbol that a person had money and is…

    • 972 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The car industry is one that changes often because consumers’ wants and needs in a vehicle…

    • 1892 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Chrysler in Trouble

    • 1029 Words
    • 5 Pages

    Chrysler has a problem keeping up with the other foreign companies when the 1970’s fuel crisis were causing people to buy more fuel efficient cars. Chrysler should of put more work into creating cars that American’s would want to buy. They however focused on building more SUV’s and trucks which were not fuel efficient. By putting…

    • 1029 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    General Motors was founded by William “Billy” Durant on September 16, 1908 and has several brands under names such as Chevrolet, Cadillac, and Buick. Chrysler was founded by Walter Chrysler in 1925 and it also has many brands such as Jeep, Dodge, Ram, and Fiat. These are two of the biggest American carmakers in the United States and their demise was hard to comprehend. I think there are many reasons that collectively led to the failure of both GM and Chrysler.…

    • 853 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Chrysler is operated by Fiat. Chrysler has only two models coming into the current market. Chrysler is only producing one-third the rate of Ford, Honda and the Korean automakers and less than half the industry.…

    • 600 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    History of General Motors

    • 2778 Words
    • 12 Pages

    General Motors Corporation, also known as GM or GMC, is the world 's second largest car manufacturer based on annual sales. Founded in 1908, in Flint, Michigan, GM employs approximately 284,000 people around the world. With global headquarters at the Renaissance Center in Detroit, Michigan, USA, GM manufactures its cars and trucks in 33 countries. Their European headquarters is based in Zurich, Switzerland. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall.…

    • 2778 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Drive-In The 1960's

    • 552 Words
    • 3 Pages

    Contrary to today, Plymouth had a good edge in the car game, compelling even the best NASCAR drivers with Ford to switch to a Hemi engine. Kenny and the Watsons even drove one, although the car was a 1948 model, for upwards of 20 years (Curtis, 6). Likewise, Chrysler today does still have a good reputation, but Plymouth is excluded and they are now a division of General Motors, merged with Fiat. Popular and powerful, Chrysler-Fiat makes the Dodge Charger, Ram 1500, and Fiat 500 cars, just to name a…

    • 552 Words
    • 3 Pages
    Good Essays
  • Best Essays

    "How the U.S. Auto Industry Picked Up Speed in 2011." PBS. PBS Newshour, 5 Jan. 2012. Web. 29 Nov. 2012. <http://www.pbs.org/newshour/bb/business/jan-june12/autoindustry_01-05.html>.…

    • 4747 Words
    • 19 Pages
    Best Essays
  • Powerful Essays

    Gm Term Paper

    • 3832 Words
    • 16 Pages

    General Motors is an automobile manufacturer that held the title of the largest American automobile company until 2008 and for 77 years held the title of the largest automobile manufacturer in the world (General Motors, 2012). The production of the company is established in 35 countries around the world and its automobiles are sold in 192 countries. The headquarters of the company is located in Detroit, USA. The automobiles manufactured by General Motors were marketed under many brands – most renowned among them were Buick, Cadillac, Chevrolet, GMC, Holden, Hummer (which was discontinued in 2010), Opel, Pontiac and Saturn. But in the context of the restructuring of the group, which officially began in June 2009, only six brands are kept by the company, and the rest are either sold or discontinued.…

    • 3832 Words
    • 16 Pages
    Powerful Essays
  • Better Essays

    Have you ever thought about the history of your vehicle, where it came from, the company that built it? There are millions of vehicles currently being built in America and hundreds of different vehicle manufacturers, each one with their own story. The Dodge Motor Car Company is simply one amongst the clouds. John and Horace Dodge built the Dodge Motor Company from the ground up and even after more than a century, the company has remained one of the highest selling automotive companies in history.…

    • 1494 Words
    • 6 Pages
    Better Essays
  • Good Essays

    In 1890 the American auto industry was born, it was the fastest growing auto industry in the world. By 1928 the first affordable automobile was released. The Ford Model T shortly after the American market became dominated by three major car manufacturers. Ford, Chrysler and General Motors. Those companies continued to prosper and become extremely successful. That was until the late 1970's when oil prices skyrocketed and increased competition from foreign auto manufacturers severely affected the companies. As time went on the companies started getting better, But by 2008 the same problems that happened in the 70's repeated themselves. That's when General Motors and Chrysler filed for bankruptcy…

    • 1452 Words
    • 6 Pages
    Good Essays
  • Better Essays

    William had hated cars at the time, he thought they were noisy, smelly, and dangerous. By the 1960’s GM had sold more than half the cars ever sold in the USA. The stock market crash had affected the automobile industry in a bad way. In 2009 Chrysler and GM filed for bankruptcy, This is the year that chrysler had been bought out by Fiat and now the company's name is Chrysler Fiat LLC. On the other hand General Motors did not do so bad and came back from the crash by cancelling 3 of their best selling brands Pontiac, Hummer, and…

    • 1209 Words
    • 5 Pages
    Better Essays
  • Good Essays

    The automotive industry is a tremendous contributor to the comprehensive level of economic growth experienced throughout the twentieth century. With the peak of industrialization finally realized, there existed opportunity for development and modernization of societies around the world. With this in mind, opportunity was present for the production of automobiles for use around the world as well. This substantial demand created the economic opportunity for companies such as General Motors to begin building their empires. As one of the first companies to become a strong contributor in the industry, General Motors quickly placed itself…

    • 298 Words
    • 2 Pages
    Good Essays
  • Better Essays

    General Motors

    • 924 Words
    • 4 Pages

    How did this all come about? First General Motors filed bankruptcy in the spring of 2009. The reason why General Motors went bankrupt was because they didn’t manage their money properly. It’s as simple as that. General Motors ran out of money and needed to be bailed out by the government. The decision to bailout this company came from several sources in government. Barack Obama was the President who was responsible for pushing this action. However, it was the Congress who passed the bill to bailout General Motors.…

    • 924 Words
    • 4 Pages
    Better Essays
  • Good Essays

    that they are now burdened with health care and pension costs of as much as $1,500…

    • 849 Words
    • 4 Pages
    Good Essays