General Motors Research Paper
General Motors
Revonda McGaha
Wilmington University
General Motors Company, known as GM, was founded in 1908 in Flint, Michigan by William C. Durant and Charles Stewart Mott. The present chairman and CEO is Daniel Akerson. Akerson joined GM 's board in 2009 as the company went through a bankruptcy reorganization. He became CEO Sept. 1, 2010, and led GM 's 2010 return to the stock market — at the time the largest initial public offering in U.S. history (Detroit Free Press, 2013). The headquarters for GM is presently located in Detroit, Michigan. GM specializes in designing, manufacturing, marketing and distributing cars, trucks and vehicle parts. The brands under GM include Chevrolet, Buick, GMC, Cadillac, Baojun, Holden, Isuzu, …show more content…
The company’s total worldwide vehicle sales were 9.3 million (The New York Times, 2013). GMs net revenue in the second quarter of 2013 was $39.1 billion up from $37.6 billion in the second quarter of 2012 (General Motors, 2013). Since their bankruptcy GM has been reporting record profits and has steadily climbed back up the ladder with customer satisfaction and productivity. Akerson said, "So, here we are four years out of bankruptcy and we 've made $25 billion (before taxes and interest). I think that 's more than the company 's ever made in a four-year period" (Detroit Free Press, 2013). The company’s progress is indicative of a new business model that begins and ends with great vehicles. GM leveraged their resources to maintain stringent cost management while taking advantage of growth and revenue opportunities around the world, to ultimately deliver sustainable results for all of their stakeholders (General Motors 2010).
Being one of the biggest markets for GM, General Motors North America (GMNA) has been a key contributor in bringing in a profit for the whole organization. They currently have 5,000 dealerships, 34 plants and employs over 68,000
Revonda McGaha
Wilmington University
General Motors Company, known as GM, was founded in 1908 in Flint, Michigan by William C. Durant and Charles Stewart Mott. The present chairman and CEO is Daniel Akerson. Akerson joined GM 's board in 2009 as the company went through a bankruptcy reorganization. He became CEO Sept. 1, 2010, and led GM 's 2010 return to the stock market — at the time the largest initial public offering in U.S. history (Detroit Free Press, 2013). The headquarters for GM is presently located in Detroit, Michigan. GM specializes in designing, manufacturing, marketing and distributing cars, trucks and vehicle parts. The brands under GM include Chevrolet, Buick, GMC, Cadillac, Baojun, Holden, Isuzu, …show more content…
The company’s total worldwide vehicle sales were 9.3 million (The New York Times, 2013). GMs net revenue in the second quarter of 2013 was $39.1 billion up from $37.6 billion in the second quarter of 2012 (General Motors, 2013). Since their bankruptcy GM has been reporting record profits and has steadily climbed back up the ladder with customer satisfaction and productivity. Akerson said, "So, here we are four years out of bankruptcy and we 've made $25 billion (before taxes and interest). I think that 's more than the company 's ever made in a four-year period" (Detroit Free Press, 2013). The company’s progress is indicative of a new business model that begins and ends with great vehicles. GM leveraged their resources to maintain stringent cost management while taking advantage of growth and revenue opportunities around the world, to ultimately deliver sustainable results for all of their stakeholders (General Motors 2010).
Being one of the biggest markets for GM, General Motors North America (GMNA) has been a key contributor in bringing in a profit for the whole organization. They currently have 5,000 dealerships, 34 plants and employs over 68,000