Genting Case Study

Background of the organization
Genting Malaysia has been principally involved in the leisure and hospitality business covering theme parks, gaming, hotels, seaside resorts and entertainment for over 45 years. Its loyalty card programme (“Genting WorldCard”) has to-date garnered a following of over 3.3 million members from its operations in Malaysia alone. The jewel in its crown is Resorts World Genting, a premier integrated family leisure and entertainment resort at the peak of Genting Highlands that attracted over 19 million visitors annually in the last five years.

Resorts World Genting offers 6 hotels, 200 dining and retail outlets, mega shows, business convention facilities, 40 fun rides and endless entertainment. The hotels at Resorts World Genting are Maxims Genting, Highlands Hotel, Theme Park Hotel, Resort Hotel, Awana Hotel and First World Hotel – one of the world’s largest hotels. Genting Malaysia also owns two beautiful seaside properties, namely Resorts World Kijal (formerly Awana Kijal Golf, Beach & Spa Resort) in Terengganu and Resorts World Langkawi (formerly Awana Porto Malai) in Langkawi. Collectively, our properties in Malaysia offer a total of approximately 10,000 rooms.

International
In the United States, Resorts World Casino New York City (“RWNYC”) marked its debut in October 2011, featuring 2,485 Video Lottery Terminals (“VLTs”) and Electronic Table Games (“ETGs”). In December 2011, RWNYC flipped the switch on 2,515 additional VLTs and ETGs with the opening of the Fifth Avenue Casino and Crockfords Casino on the second floor, alongside upscale signature dining options and live entertainment. The 130,000 square feet Central Park Events Center also opened, offering an exciting new venue in the city for a multitude of events. RWNYC and its new amenities provide a total of 6,400 parking spaces and are accessible by public transportation.

In May 2011, Bayfront 2011 Property LLC, a wholly-owned indirect subsidiary of Genting Malaysia Berhad, purchased about 13.9 acres of prime freehold waterfront property in downtown Miami for US$236 million. Resorts World Miami, as the mixed-use development will be called, will include hotel, convention, entertainment, restaurant, retail, residential and commercial facilities. A comprehensive plan for Resorts World Miami was unveiled in September 2011.

The Group also secured ownership of a prime freehold property called the Omni Center. The Omni Center, located in downtown Miami Florida, USA, includes 650,000 square feet of shopping mall space, 350,000 square feet of office space, a 525-room Hilton Hotel and 2,300-space parking garage. The Omni Center is sited adjacent to the Miami Herald property purchased earlier in May 2011. Including the acquisition of other properties, the Group has assembled a contiguous 30-acre prime freehold waterfront site in the heart of the City of Miami, overlooking Biscayne Bay.

Acquired by Genting Malaysia in October 2010, Genting UK is one of the leading casino operators in the United Kingdom and a leading innovator in the provision of high quality, customer focused gaming. Genting UK operates 6 casinos in London namely Crockfords, Maxims Casino Club, The Colony Club, The Palm Beach, London Mint and Fox Poker Club; and an additional 37 regional casinos in the UK provinces under Genting Club and Genting Casino brands. These casinos offer memorable experiences with various slots and table games in addition to restaurants, bars and other entertainments.

The opening of Genting Club Riverlights, Derby in November 2011 is part of the Group’s plan to revitalise its provincial casinos. Genting Club Riverlights offers the very latest in gaming technology in a vibrant and exciting environment, complete with a restaurant and two bars for great entertainment.

In June 2011, the Group was awarded a large casino licence to develop a leisure and entertainment complex at the National Exhibition Centre (“NEC”) in Birmingham, England. The site will be known as Resorts World at the NEC and is expected to be operational by 2015. Resorts World will bring a unique new offering to The NEC featuring a casino, hotel accommodation, a spa, conference and banqueting centre, a multi screen cinema, a wide range of food and beverage outlets and an outlet centre.

Others
In 1998, Genting Malaysia undertook an equity investment in Genting Hong Kong Ltd(formerly known as Star Cruises Limited), with core businesses in both land and sea-based businesses as such Star Cruises, Norwegian Cruise Lines1 and Resorts World Manila2. Genting Malaysia currently owns about 18.4% of Genting Hong Kong Ltd. 1 A 50% joint ownership alongside Apollo and TPG 2 A joint partnership with Alliance Global Group under Travellers International

Accolades
Resorts World Genting was voted the World's Leading Casino Resort (2005, 2007 to 2010) and Asia's Leading Casino Resort from 2005 to 2010 by World Travel Awards. Resorts World Genting also won various culinary awards at the recent Malaysia International Gourmet Festival 2011 and Hospitality Asia Platinum Awards (HAPA) 2011 - 2013 Regional Series.

Mission and Vision

Vision * To be a leading integrated resort operator in the world

Mission * We are committed towards providing the most delightful and memorable experiences to our customers. * We aim to generate sustainable growth and profits, and to consistently enhance our stakeholders' value.

The Organization fields of business
Genting Malaysia Berhad ("Genting Malaysia") is currently listed on the Main Market of the Bursa Malaysia Securities Berhad (Bloomberg: GENM MK; Reuters: GENM KL; Bursa Malaysia: GENM 4715). Genting Malaysia is one of the largest listed companies in Malaysia with a market capitalisation of about RM23 billion (US$7 billion) as at 31 December 2011. The authorised share capital of Genting Malaysia was RM800 million (comprising 8,000 million shares of RM0.10 each) and the issued and paid-up share capital of Genting Malaysia was RM592.4 million (comprising 5,924 million ordinary shares) as at 31 December 2011.
Genting Malaysia is a member company of the Genting Group, one of Asia's leading and best managed multinationals. The Genting Group is the collective name for Genting Berhad and its subsidiaries and associated.Within this section, you will find Genting Malaysia’s latest financial information and press releases.
Genting sustainably report
Sustainable Development to us means going beyond mere acts of philanthropy or surface-level Corporate Social Responsibility endeavours. It is an intrinsic and invaluable element that has been very much embedded into our values and business strategies and forms a core essential of our corporate DNA.

As a global leader in the leisure and hospitality industry, sustainable development is imperative to us and defines how we operate as a multinational global corporation. Be it our operations in Malaysia, the United Kingdom or the United States of America, at the heart of our sustainability strategy is the goal of achieving sustainability in all that we do, from providing responsible world-class entertainment, products and services, to the well-being of our employees, environmental awareness and conservation and the development of the communities that we serve.

In order to remain financially viable and operationally sustainable, we have centred our sustainable development policies on four basic pillars – Environment, Marketplace, Workplace and Community. This framework structures our commitment to conduct our business operations in a sustainable and responsible manner while fulfilling our core responsibilities towards all our stakeholders and creating a balance between Economic Sustainability, Environmental Sustainability and Community Sustainability.

Threat of new entrance
Known as Malaysia’s gaming venue, the project will consider the case of Malaysia’s sole casino naming Casino De Genting. Casino de Genting is divided into various themed sections. Casion de Genting features international games including Roulette, Baccarat, Blackjack and Caribbean Stud Poker with jackpot machine and Las Vegas- style entertainment as added attractions. The casino also offers the latest gaming systems for its slot machines via its Starworld while also offering gourmet quality coffee through @Latte’ among others. Casino De Genting is open every day of the year. From 1980 onwards, players from different parts of the world such as US, Europe, Taiwan and Macau continued to visit Casino de Genting.
In Malaysia in particular, the annual revenue of the sole casino amounted to US$0.63 billion. There are conjectures that new casino licenses would be issued to a second player but the Genting Group remains to be the sole casino operator in the place today and boasts for its Casino De Genting. Casino De Genting is located in Genting Highland a mountain peak within the Titiwangsa Mountains. Casino De Genting opened at the same time as the Genting Resort. The establishment of the infrastructure was meant to rival any casino in Asia. Evidently, Casino de Genting faces no strict competition to date. Nonetheless, if other relgions and neighboring countries will loosen up their anti-gambling laws and allows the building of Casino, Casino de Genting will face fierce rivalry through them.
Given that Casino de Genting is under the Genting Group. It would be plausible to obtain and build on insights of the parents company. Expectedly, Casino de Genting might have partner media or brand consultant in advancing their brand identity. They also will be consulted to provide richer background to the project.
It is of my best belief that the research will be a significant endeavor in promoting awareness of the benefits of the casino industry in Malaysian economy. On a wider context, the findings of the project will be of importance to the business players planning to penetrate the casino industry either inside or outside Malaysia. As for our practice, we are aware that upon the completion of the course, we will assume a role in the business environment. It would be necessary to put emphasis on putting strategies into actions, which we could learn in the five competitive forces or porter’s forces which is threat of new entrants.

SWOT ANALYSIS
.
S – Strengths: inside matters
For our group’s survey and research on Genting Group ,we found that the strengths of it is that Genting Group is Malaysia’s leading multinational corporation and one of Asia’s best-managed companies. They have over 27,000 employees, 11,000 acres of prime resort land and more than 80,000 hectares of plantation land.
The Genting Group is the collective name for Genting Berhad and its subsidiaries, which comprise the following three listed entities, with a combined market capitalization of about RM47 billion (US$14 billion). (*as at 30 September 2008) The Genting Group was founded in 1965 by the late Tan Sri (Dr.) Lim Goh Tong with the development of a beautiful highlands resort, named Genting Highlands Resort. Located at 2,000 meters above sea level and 58 kilometers from Kuala Lumpur in Malaysia, Genting Highlands Resort is now one of the world’s leading integrated entertainment resorts, attracting 19.6million visitors in 2007.
The global financial crisis and escalating inflationary pressures impacted many large multinationals. The Group's strategic initiatives including cost control measures and cautious approach ensured that our underlying businesses remained strong despite the rising costs and falling global demand.

Strengths/Weaknesses (SWOT)
~ Helpful
~ To achieving the objective Harmful
~ To achieving the objective
~ Internal Origin
(Attributes of the organization) Strengths
• Strong liquidity position
• Strong financial performance
• Diversified business operations
W-Weaknesses: inside matters
Genting broke its uptrend line .Genting reported its results for 1Q2008 ending 31/3/2008 on May 29th. The net profit declined 14.6% q-o-q or 33.1% y-o-y to RM439.4 million. Turnover of RM2.164 billion was 6.6% higher than the same quarter last year, but 3.8% lower than the immediately preceding quarter. The 33.1%-drop in net profit, when compared to the same quarter last year, was attributable to one-off gain recorded previously, such as the RM510.7 million net gain arising from the dilution of its shareholdings in Resorts World and Genting International PLC as well as a gain on dilution of RM63.2 million arising from Resorts World’s investment in Star Cruises. The 14.6%-drop in net profit, when compared to the immediately preceding quarter, was attributable to lower profits from the Leisure & Hospitality Division (due to lower visitors arrivalin Genting Highlands Resort & its UK casinos) as well as the Plantation Division (due to lower FFBproduction)
Technically speaking, Genting has broken below its immediate uptrend line support of RM6.15. The next supports are at RM5.20 & RM4.50.

. Weaknesses
• Limited investor confidence
• Weak performance in the plantations
• Limited Geographic Presence
External Origin
(Attributes of the environment) Opportunities
• Strategic acquisitions
• Resort World at Sentosa (RWS)
• Improvement in Malaysian tourism sector

O-Opportunities: outside matters

Genting foresaw the opportunities for the Singapore casino and Genting wins bid for Singapore casino .For the information ,shares of Genting, the biggest casino operator in Asia by market value, recorded their biggest jump in at least 19 years Monday after the company won a bid to build a $3.4 billion resort in Singapore. Genting shares jumped 2.75 ringgit, or 9.4 percent, to 32 ringgit on the Kuala Lumpur stock exchange, the biggest increase since Jan. 14, 2000.Genting also owns Star Cruises, the largest Asian cruise line and a partner in the Sentosa bid, and Genting Highlands, a cluster of hotels around casinos on a mountain top near the Malaysian capital. Shares of Star Cruises rose as much as 53 percent in Hong Kong. The winning bid prompted banks to increase target prices for Genting stock. Credit Suisse Group lifted its target to 37.25 ringgit from 28.5 ringgit. UBS raised its price forecast to34.2 ringgit from 29.7 ringgit. Genting expects the resort to generate 15 billion Singapore dollars a year in tourism spending, and plans to spend 200 million dollars a year to rejuvenate the project over 30years. The company has said the casino could generate as much as $2 billion in gambling revenue in the first year. Lim is betting the Singapore project will help the company leapfrog Harrah’s Entertainment and Wynn Resorts to become the world’s third-largest gaming-operator by market value.
.
T-Threats: outside matters
After us doing the research, the threat that Genting facing is intermediate financial risk.
Genting maintains a conservative capital structure and a consistent healthy financial profile, due to its strong cash flow generation. Coupled with a measured approach toward acquisitive growth, Genting’s funds from operations (FFO) to debt averaged 64% in the past three years, which compares favorably against industry peers. With the proportionate consolidation of financially weaker associate, Star Cruises, cash flow measures, while low, remained adequate, with three-year average FFO to debt at 32.4%and EBITDA interest cover at 10x.

Plus, single-site risk of gaming business also one of the threats.
Genting’s gaming operations are exposed to single-site risk, as most of its facilities are located at Genting Highlands in Malaysia. The country’s largely Muslim population imposes added risk to regulatory environment, expanding gaming market although such risk has been lessened with the more moderate National Front Coalition in power. In the other hand, Genting also faces increasing competitive threats from an in the region, e.g., Macau and Singapore.Nevertheless,Genting derives most of its revenue from the steady grind market at home, which is more resistant to competition.

Threats
• Legislative changes in gaming sector
• Economic condition in UK
• Growing competition
Genting Berhad (Genting) is a Malaysia-based investment holding and management company. Its diverse business portfolio and its strong liquidity position place it at an edge over its peers. Genting's weak operational performance and declining returns could be of concern. The company's growth could be restricted by factors such as competition and economic situation in UK. However, the company could stand to gain from RWS, its resort project in Sentosa (Singapore).

BCG Matrix STAR | QUESTION MARKS | RWS (GENS)RWM (GENHK) | Plantation (GENP) Macau (GENHK) Johor land bank (GENP) Oil & Gas (GENT) | CASHCOW | DOG | RWG (GENM) GENNY (GENM) GENUK (GENM) NCL & SCL (GENHK) | Power (GENT) Walker Digital (GENM)Rank Group (GENM) Colombo Bank (GENT, GENHK)Landmarks (GENT) |

(i) Priorities the Stars. More attention should be paid on RWS and RWM given their strong earnings growth and market share potential. Singapore is a guaranteed duopoly market
Up to 2016, and is tipped to be the second largest gaming market in Asia (2010F: US$3.2b; 2011F: US$4.6b). As for the Philippines, Manila Bay will only see new supply after 3-4
Years, leaving RWM as the only private casino operator with a new IR at Newport City to thump Pagcor’s tired casinos.

(ii) Milk the Cashcows. RWG has proven to be highly profitable (40% EBITDA margin) due to its monopoly status in Malaysia, churning steady free cashflows of >RM1b p.a. In order to stave off rising competition from Singapore IRs, RWG should focus on rejuvenating its properties (already allocating additional RM100m capex to refurbish hotels over next 6 months) and more effective marketing initiatives to retain mindshare as well as tap into new markets.
Other assets which have potential to be cashcows (high market share but lower growth potential, mainly in more matured market

• Genting UK (largest casino operator in UK);
• Genting New York (owns Aqueduct which could end up as the largest New York racino given its proximity to Manhattan, Chinatown and JFK Airport); and
• NCL & SCL (third largest cruise operator in the world)

Given GENM’s attractive valuation, massive war chest (RM3bn post-acquisition of Genting UK + upfront license fee for Genting New York) and strong cash generating operations, GENT may be encouraged to increase its stake in GENM (if not privatized). As Genting UK and Genting New York become more profitable in the longer term, these may be spun-off to unlock value.
As for GENHK, we understand NCL (jointly owned with private equity Apollo Management) may be listed as early as 1H 2011. NCL’s net yield has been rising since 4Q09, with EBITDA expected to hit US$500m p.a. vs 2009’s US$324m. Assuming 9x EV/EBITDA (average for cruise and gaming operators), GENHK’s stake could be worth US$717m or 8cent/share (fully diluted, after share of NCL’s net debt).
(iii) Weigh carefully the Question Marks. Assets with high growth but low market share potential include:
• Plantation. GENP is only a mid-size player compared to regional peers. Long-term growth could come from its 85k ha in Indonesia that is only 21% planted. While highly profitable and cashflow generative, GENP is less of a strategic fit to the Group. GENT should consider
Unlocking value - its 55% controlling stake is currently worth RM3.1b (85 sen/GENT share).
• Oil & gas: Should be disposed off given minimal synergy to the Group, high capex requirement and exploration risk. We understand GENT is currently in discussion with interested parties – its 95% stake could be worth RM437m or 12sen/GENT share.

• Kulai landbank: The opening of premium outlets by end- 2011 could re-rate the entire 5k acres earmarked for property development. 44 acres has been sold to GENP Simon
Property Group JV for RM20psf vs current book value of ~RM2psf. Later phases may include the development of a water theme park and hotels, to leverage on rising tourist arrivals to Singapore and catalytic developments in Iskandar Malaysia. Assuming a conservative valuation of RM5psf, GENP’s Johor property land bank (including another 9k acres in Batu Pahat) could
Add RM1.90/share to sum-of-parts (to RM9.10). GENP may consider disposing some less strategic parcels (after the premium outlets are up and running) to unlock value and speed up development progress.
• Cotai land. Held under a 75:25 JV with SJM, the land could command scarcity premium given Macau government’s 3-year freeze on new casino applications and ban on land reclamation for casino operations. But timing for commencement of operations remains uncertain given the government’s table cap (5,500 up to 2013). Although rather small (2 acres) and competition is
Intensifying with Galaxy Macau and Parcels 5 & 6 opening in 2011/12, the asset is strategic to the Group to penetrate Macau, which should benefit from China’s low gaming penetration rate, rising discretionary spending/ private wealth, and infrastructure improvements.

(iv) Divest the Dogs.
We identified some assets which GENT should consider disposing given low growth and market share potential:

• Power: While we are tempted to classify this asset as a cashcow, earnings from China power plants had been volatile in the absence of automatic pass-through of coal prices. GENT is still negotiating with the China government for a tariff hike (the last one was in Jun08). It had openly stated before that its power operations (including independent power producers in Malaysia and
India) are for sale – they are potentially worth RM2.7b or 72sen/GENT share.

• Rank Group: Although the second largest casino operator in the UK after Genting UK, we see little synergy from GENS’ small 11% stake given UK’s strict anti-monopolistic laws. At best, it may help Genting UK keep tab of Rank’s plans (biggest major shareholder is Hong Leong Group with 29% stake). UK gaming market has proven to be challenging, marred by a nascent economic recovery, adverse regulatory changes, and intense competition. GENS’ stake is worth S$106m (1 cent/GENS share).

• Landmarks: GENT built up its 30% stake back in 2006-07. The net cash property developer owns 338 ha in Bintan Island (1-hour ferry ride from Singapore), including a license to operate gaming resorts (issued under regional regulation). However there has been no progress to date execution risks in Indonesia’s strong Muslim population (gaming is illegal under Islam & still bannedn under national law) and political instability. GENT’s stake is worth RM181m (5sen/GENT share).

• Walker Digita Gaming: GENM’s acquisition of a 10% stake in the US-based R&D company in Nov08 was heavily criticized by shareholders (related party transaction, low earnings visibility). To date, GENM has recognized RM176m impairment on its RM250m investment
(remaining book value of RM74m).

• Colombo Bank: GENT and GENHK have collectively acquired 26% stake in Union Bank of Colombo (RM94m investment), one of the smaller Sri Lanka banks that is planning to go public within a year. This could be a oneoff investment opportunity, or pre-cursor to bigger things such as a casino licence or power plant in Sri Lanka.

Case Study | Nexus Resort Karambunai
PROFILE Kota Kinabalu,Malaysia
Kota Kinabalu is the capital of Sabah state in Malaysia and its larger urban area has an estimated population of 700,000, making it the largest urban centre in Sabah and sixth largest in Malaysia. Kota Kinabalu is a major tourist destination and a popular gateway for travellers visiting Sabah and Borneo. It is also one of the major industrial and commercial centres of East Malaysia, making Kota Kinabalu one of the fastest growing cities on Malaysia.
The Customer
Nexus Resort Karambunai, set within Sabah, is a destination easily accessible via most major cities. It nestles upon the sandy fringe of the spectacular Karambunai peninsula, 30 kms Northeast of Kota Kinabalu city, the state’s capital, and 40 kms away from the International Airport. Nexus Resort Karambunai, an award winning 5-Star Beach Resort, lies positioned on 3,335 acres of unrivalled natural and landscaped surroundings on the spectacular Karambunai Peninsula. A 6 km pristine white sandy beach and million year tropical rainforest poise as majestic margin and backdrop.The 3,335 acres of natural and landscaped surroundings create a perfect background for all 485 well-appointed guestrooms, suites and luxury villas, eight restaurants and bars and an almost endless array of leisure and recreational activities. An 18-hole championship golf course and an exclusive Borneo Spa complement the superb facilities of Nexus Resort Karambunai. Not only is Nexus an ideal place to discover the romanticism and mysticism of Malaysian Borneo, it also caters for families on vacation to spend quality fun time together.Within the Beach Resort, families can take part in the daily fun activities like water sports and making local handicrafts. Kids can also be occupied with fun activities like fish feeding, clay painting, kite flying or even try out local games.
Customer Requirements
Nexus Resort Karambunai was looking for a reliable and environmentally-friendly broadband infrastructure capable of handling voice, video and data application with minimal service disruption. Good technical support was also critical in their selection criteria. In addition, Nexus also needed to future proof their network to cater for growth. Nexus Resort Karambunai selected Allied Telesis to provide the overall solution. Allied Telesis demonstrated good technical knowledge and a complete solution that met and exceeded their requirements.
Challenges
Nexus Resort Karambunai, being a leader in the resort industry in East Malaysia, has to face strong competition. Nexus Resort Karambunai must constantly provide the best services and facilities in order to retain a loyal customer base. Maintaining high occupancy is crucial to Nexus Resort Karambunai’s bottom line and one of their key target segment is corporate customers. With the extensive conference facilities, it is only appropriate to have a good Broadband infrastructure to cater to the needs of this customer segment.
The Solution
ICT Data Centre
The Allied Telesis AlliedViewTM Network Management Software is installed to manage, monitor and provision the Allied Telesis products pro-actively. By leveraging on the monitoring, analysis and configuration tools in the AlliedView Network Management Software, network administrators can quickly identify the problems in the network and rectify them quickly. The Villas & Suites Nexus Resorts Karambunai reception building houses the new ICT Data Centre which will be the centre of their operations. In this location, two AT-SBx908 core switches are installed.The first core switch is part of the ESPRing backbone providing connectivity to the iMAP. The second core switch provides connectivity to the server farm and ICT users. In between these core switches, a firewall is installed to separate the internal network from the residence network.This firewall will have a connection to an AT-AR770S Gigabit router for Internet access.

Benefits of the New Solution
High Availability with Fast Convergence
The high availability advantage of the solution comes from Resilent Redundant Ring between the ICT Centre and iMAP platforms running at each substation. Allied Telesis’ carriergrade resiliency feature, Ethernet Protection Switching Ring (EPSR), ensures mission-critical services are not interrupted in the event of facility or node outages. EPSR provides failover times of less than 50 ms. The iMAP is an environmentally hardened platform that will withstand operating temperatures up to 65 degree Celsius. The iMAP is networked together using EPSRing, ensuring carrier-grade (99.999%) network availability. The iMAP is optimized for delivery of voice, video and data services. By leveraging bandwidth efficient IP multicast and IGMP, with advance features including IP filtering, DHCP relay and Layer 4 IP flow metering, it is optimized for video services delivery where QoS capability and security is critical. The video optimized features can also be used to handle closedcircuit video for security surveillance in the Villas & Suites Nexus Resorts Karambunai.

Additional Information of Genting Group
Siebel System, Inc. (Nasdaq:SEBL), a leading provider of multichannel eBusiness applications software, today announced that Genting, Malaysia's premier leisure and hospitality company, has implemented Siebel eBusiness Applications. The company has deployed the rich functionality of Siebel Call Center and Siebel Sales, adopting Siebel best practices for the travel and transportation industry, to create a single, comprehensive view of each customer relationship, enhancing its ability to identify, win, and retain customers.

With Siebel eBusiness Applications, Genting Group can now standardize the process for storing and managing its customer data, including information from its two categories of customers -- loyalty members and nonmembers. By having an integrated single view of the customer, the Genting Group can accurately track and analyze the data, effectively execute targeted marketing campaigns, and enhance service quality.

Today, Genting Group's sales, service, and marketing professionals rely on Siebel Call Center and Siebel Sales to coordinate and manage all customer interactions across multiple channels -- including the Internet, face to face, and the telephone. By integrating customer information from multiple channels, Genting Group professionals gain a single view of all customer activity and transactions, complete sales cycle analysis, comprehensive customer feedback, and survey tracking and monitoring -- ensuring greater service profitability and sales effectiveness.

Using Siebel Sales, the Genting Group's sales professionals manage existing orders, respond instantly to sales opportunities, and close deals more quickly. Siebel Sales captures the entire sales process, from product development to customer identification, customer profiling, identification of sales leads, submission of quotations, and the generation of sales orders. The Genting Group can also monitor individual sales professionals' performance in terms of revenues generated, volume of sales leads, success rate, customer care, and post-sales support.

references

Police arrest 58 at ‘wild drug party’ in Genting Highlands
By WONG PEK MEI

BENTONG: Police arrested 58 people and found various drugs during a "wild drug party" in Genting Highlands.
Bentong OCPD Supt Mohd Mansor Mohd Nor said 42 men and 20 women were detained in two apartment units when police busted the party at 1am on Sunday morning.
"From that total, 39 men and 19 women, aged between 19 to 29, were arrested for drug possession," he said during a press conference.
He said among those arrested included civil servants and college students.
"We have taken possession of 20.5g of Erimin 5, 4.3g of ganja, 3.2g of ketamin and 6.3g of Ecstasy in powder form, 22.5g of Ecstasy pills and 17g of other dangerous drugs worth RM7,300," he said, adding alcohol was also found in the units.
He said participants paid RM15 to join in the party while initial investigations showed they brought in the drugs themselves.
Those arrested will be remanded until Thursday and investigated under Section 39A (1), Section 12(2) and Section 6 of the Dangerous Drugs Act 1952.

CONCLUSION
As we know Genting Malaysia Berhad is one of big company that well known by people, from that we can make the conclusion, Genting Malaysia Berhad assume the impact to the organization is get to see the progress of the organization from its inception until today. Furthermore, this organization provided lots of facilities in accommodation, theme park, food and beverages and shopping complex.
Besides that, Genting Malaysia Berhad always organizes many events such as concert, seminar and festival celebration. With that it can contributes to economic growth and organization factors. This proved they had provided an employment opportunity for local residents includes the indigenous people who live near. Plus, when the organization become thrives, new investor can invest and put on trust to this company.