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Genural Insurance

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Genural Insurance
TABLE OF CONTENTS

Sr.No. | Particulars | Page No. | 1 | Executive Summary | | 2 | Introduction | | 3 | Objectives of the Study | | 4 | Methodology | | 5 | A study on Indian General Insurance Industry- Auto Insurance | | 6 | Suggestions & Findings | | 7 | Conclusion | | 8 | Bibliography | |

EXECUTIVE SUMMARY

The project is about the study conducted on Indian General Insurance Industry, in particular with the Auto Insurance segment of general insurance.
It studies the current market how the insurance segment is booming in the last few years.
How the market has chanced with the new private entrants, what are the major challenges faced by insurance companies,
The role played by Government in this industry. The marketing strategies used by the competitors to survive in the market
The opportunities available with the company to progress and to overcome the challenges faced by them.
The future of this industry is very bright the short term scenario
For the general insurance sector appears to be challenging the long term prospects definitely present ample opportunities for growth.

INTRODUCTION:

This project is about the study conducted on the general insurance industry.
In particular with the auto insurance this is a part of general insurance.
This is the detailed study on how auto insurance industry sector functions,
What are the challenges faced by auto insurance industry currently,
Who are the market players in this auto insurance sector?
What is the current market situation about of the auto insurance sector
What are the various market strategies followed by these industries
What are the challenges faced by auto insurance sector How the companies are taking steps in order can overcome the challenges.
What are the future prospects of auto insurance industry

OBJECTIVES OF THE STUDY:

The objective of the thesis is:
“To study the Indian general insurance industry particularly with the auto

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