Geocaching Marketing Plan
This manual will consist of basics, marketing, and programming for an introduction to Geocaching |
Table of Contents
Introduction 2
Basics 3
Marketing 5
Program Plan 8
Helpful Resources 11
Terminology 12
References 13
Introduction
Geocaching is the treasure hunt for the 21st century. It allows children and adults to live out their fantasies as Indiana Jones using not an ancient map, but a GPS. New technology has allowed the idea of searching for lost gold on an island to finding and old ammo can in your neighborhood park. The cost is minimal, the involvement plentiful, and the benefits useful and entertaining. Many parks and recreation departments are implementing geocaching programs like Clarksville, TN, who partners with local clubs. In order for Geocaching to continue to be an enjoying hobby for many, this manual will serve as a basic setup for any parks and recreation department wishing to add Geocaching to their program. The manual will consist of Geocaching basics, a marketing plan, and a program plan. The basics will include what, who, where, and how of some current programs and also trends and issues of geocaching patterns. The marketing plan will research the target market, financial requirements, and advertising the program. The program plan will include implementation, special populations’ considerations, and finding and placing caches.
Basics
Geocaching is the hobby that involves using a GPS to find hidden “caches.” These caches are hidden around the world and are not buried or otherwise hidden beyond capable accessibility. “Cachers” can be of any age and difficulty of access is often stated so that if anyone has a disability, they can modify their approach. There are a few pieces of equipment necessary in order to participate in geocaching. The primary tool is a Global Positioning System (GPS). This can be elaborate or simple as a
Table of Contents
Introduction 2
Basics 3
Marketing 5
Program Plan 8
Helpful Resources 11
Terminology 12
References 13
Introduction
Geocaching is the treasure hunt for the 21st century. It allows children and adults to live out their fantasies as Indiana Jones using not an ancient map, but a GPS. New technology has allowed the idea of searching for lost gold on an island to finding and old ammo can in your neighborhood park. The cost is minimal, the involvement plentiful, and the benefits useful and entertaining. Many parks and recreation departments are implementing geocaching programs like Clarksville, TN, who partners with local clubs. In order for Geocaching to continue to be an enjoying hobby for many, this manual will serve as a basic setup for any parks and recreation department wishing to add Geocaching to their program. The manual will consist of Geocaching basics, a marketing plan, and a program plan. The basics will include what, who, where, and how of some current programs and also trends and issues of geocaching patterns. The marketing plan will research the target market, financial requirements, and advertising the program. The program plan will include implementation, special populations’ considerations, and finding and placing caches.
Basics
Geocaching is the hobby that involves using a GPS to find hidden “caches.” These caches are hidden around the world and are not buried or otherwise hidden beyond capable accessibility. “Cachers” can be of any age and difficulty of access is often stated so that if anyone has a disability, they can modify their approach. There are a few pieces of equipment necessary in order to participate in geocaching. The primary tool is a Global Positioning System (GPS). This can be elaborate or simple as a
References: Anderson, M. (2008). Geocaching for Fun and Learning. MultiMedia & Internet@Schools, 15(2), 32-35. Hawley, F. (2010). Agon and Ecstasy: Transgression, Transformation, and Transcendence in Competitive Geocaching. Deviant Behavior, 31(3), 225-250. Helling, J. (2010). The Joy of Geocaching: How To Find Health, Happiness and Creative Energy Through a Worldwide Treasure Hunt. Library Journal, 135(3), 100. Hit the trail with Ranger Rick. (2011). National Wildlife, 49(4), 48. VIRGINIA, H. (2009). G.P.S. Marks the Spot. New York Times Magazine, 20.