Preview

German Savory Snacks Market Consumer Trends Analysis

Satisfactory Essays
Open Document
Open Document
713 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
German Savory Snacks Market Consumer Trends Analysis
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market: Order report by calling marketreportsstore.com at +1 888 391 5441 OR send an email on sales@marketreportsstore.com with Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market in subject line and your contact details.
Summary
Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
• Germany's Savory Snacks market is one of the fastest-growing Savory Snacks markets in Europe
• Older Consumers as a demographic have the highest number of Savory Snacks occasions per year
• Consumption of Savory Snacks among German consumers was driven by pursuit of pleasure and indulgence
• Convenient for on-the-go consumption, Savory Snacks that accompany consumers' breaks during busy days will continue driving the German Savory Snacks market Inquire for discount @ http://marketreportsstore.com/discount/?rname=10476 .
Synopsis
Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:
• Key consumer demographic groups driving consumption

You May Also Find These Documents Helpful

  • Powerful Essays

    Hnc Marketing Graded Unit

    • 5232 Words
    • 21 Pages

    As a whole, the snack market in the UK from 2004 to 2008 has seen a fall in sales in some areas, and a rise in others. The fruit, nuts, pretzels, popcorn and tortilla snacks all had an increase in year on year sales volumes. Despite this rise in this part of the market, the sales of crisps and chips fell dramatically, specifically between 2005…

    • 5232 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    Bibliography: Jeewani Fernando, L. M. (2011). Snacking in Canada. Edmonton: Economics and Competitiveness Division, Alberta Agriculture and Rural Development.…

    • 872 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Marketing of Hardbite Chips

    • 4316 Words
    • 18 Pages

    This report provides an analysis of Hardbite Chips and the Snack Food Industry and offers recommendations for Hardbite Chips to develop an effective marketing plan.…

    • 4316 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Hossein, Nezaki; Noor, Ali; Shaheen, Mansori; & Amirhossein, Noghondari. (2011). Market Value; Convenience Foods;Food Industry; Australian Journal of Basic & Applied Sciences. P 1271-1276. INSInet Publications.…

    • 1964 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    The following marketing plan forms the basis for the introduction of an innovative new product by Snyder’s-Lance Inc. This analysis allows me to outline the best strategies to follow for the achievement of the company’s strategic goals. “Pretzel Abobodas” will be marketed as a unique flavored pretzel that targets the Hispanic consumer, while striving to reinforce the company’s focus on wanting to penetrate the Hispanic market. The marketing strategies will hopefully enable our company to reach a market size of an estimated 2,000,000 Hispanic Consumers (targeted) with forecasted sales growth prospects of 5% over the next 3 years ($450,000 profits), while satisfying the needs if the unserved market of consumers. Success will be reflected by a sizeable capture of market shares within this market, while strategically positioning the company as a market leader in the salty snacks segments of the industry.…

    • 4787 Words
    • 20 Pages
    Better Essays
  • Satisfactory Essays

    Cowgril Chocolate

    • 266 Words
    • 2 Pages

    In which product - market do you think this “hot and spicy truffles” brand should compete —the hot and spicy food market, the chocolate candy market, the gift market, or other? Decide which market you believe will be the best market. How should the company segment the chosen market? Behavior? Psychographics (lifestyle)? Geographics? Demographics? Benefits sought? Combination? Explain.…

    • 266 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Frito-Lay currently is the market leader in salty snack food products and of the brands represented nine hold positions in the top ten performers. The existing product mix is…

    • 1562 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    food tech ass task 1

    • 1595 Words
    • 7 Pages

    Consumers are a dynamic market in the world, their needs change according to their lifestyle which ultimately affects their food choice. Consumers range from household to career driven and often cater their food choices to their lifestyle, for example, a busy athlete will consume a protein shake on the go, whereas a domestic housewife will engage in a nutritional breakfast meal such as cereal. Consumers need fast, efficient and convenient food products that suit their lifestyle while providing them with nutritional and healthy benefits to fuel their actions for the day.…

    • 1595 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Nabisco Oro Cookies

    • 1099 Words
    • 5 Pages

    Nabisco Oreo Cookies, a brand that is older than the automobile assembly line. It is estimated that an average of 4.3 billion cookies have been eaten each year over the last 90 years. How does the number one sandwich cookie remain number one and not crumble? This paper will examine the marketing messages conveyed via television, print, and point of purchase for the 91-year-old sandwich cookie created in 1912. Secondly, an overview evaluating message positioning as it relates to the appeal of the target market will be presented. Thirdly, the position of Oreo brand products in the products ' lifecycle will be described in relation to the status quo pricing of the industry.…

    • 1099 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Pillsbury Challenge v2

    • 2510 Words
    • 10 Pages

    The Canadian Pillsbury ready-baked goods cookie line is experiencing disappointing performance, and the marketing manager at General Mills Canada Corporation is under pressure to make strategic decisions that will help turn around the segment. The marketing manager has engaged the help of the consumer insights team to conduct market research studies that will shed light on consumers and their attitudes, behaviours, and preferences towards the product.…

    • 2510 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Growth in the snack food industry has attracted new entrants into the market and expansion into niche snack products.…

    • 573 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Frito-Lays is a nationally recognized leader in the manufacture and marketing of salty snack foods with 33% market share in the U.S. Frito-Lay has a highly profitable dip product line with $87 million sales in 1985. Dips are most frequently used with salty snacks whereas account for 67% of total dip sales. Rest of dip sales (33%) are linked to vegetable usage. But the market for dips is highly fragmented and difficult to measure. In late 1986, management team of Frito-Lays wants to complete their planning review of whether they should continue to develop the chip dip market or pursue the vegetable dip market as well. I will analyze pros/cons of these two product lines and make a recommendation based on the analysis.…

    • 590 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Founded over 90 years ago, Tasty Baking Co.’s Tastykakes have been one of the most popular snack foods in the Philadelphia area. However, due to stagnant sales, CEO Charles Piźzi decided that a line extension for Tastykakes would be the right solution to boost performance. With the help of marketing manager Karen Schutz and research manager John Sawicki, Tasty Baking Co set out to ride the emerging trend on healthier snacks and embark on the journey to produce and launch a new line of low-carb Tastykakes (later to be named Sensables) with a tight deadline.…

    • 1078 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    The German market for soft drinks continued to drive positive off-trade volume sales growth in 2011. According to analyst group Sanford Bernstein, between 2005 and 2010, Germany's soft drinks market increased by 10% in value, to EUR12.2bn (US$16.6bn). Carbonated soft drinks were the top performers, growing value by 23%. Volume sales for the total soft drinks market increase by 11.6% over the same period, to 20.1bn litres. Additionally, in 2009, Germany was ranked as the highest consumer of soft drinks in Europe showing great market potential for SM Jaleel to pursue. It is necessary to look at the general market for soft drink as if there is not a culture of drinking soft drink in Germany there would be no market for Chubby even though it is one of the only soft drink products for children worldwide. As mentioned before the age group 0-14 years accounts for 13.2% of the population which equals 6 000 000 children. The age group 25-54 years accounts for 42.2% which would represent the parents who would also be the buyers who have a US $39,100 GDP per Capita showing that Germans would not reject buy goods seen as unnecessary. Looking at these statics we can see that going into the soft drink beverages sector with our product, Chubby, there should be high chances of being successful and may lead to higher levels of profits for SM Jaleel and also the economy in Germany since there is a culture of soft drink consumption and a high amount of children. However, the German culture and the European culture in general also is very health conscious. As health consciousness continued to rise, German consumers demand for healthy replenishment preferably water and therefore this might pose a…

    • 304 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Vegetarians reported have significantly lower mean intakes of EPA, DHA, as well as the omega-6 fatty acid, arachidonic acid (AA), and reported higher mean intakes of shorter-chain α-linolenic acid and linoleic acid than omnivores. Mean total DASS and POMS scores were positively related to mean intakes of EPA (p < 0.05), DHA (p < 0.05), and AA (p < 0.05), and inversely related to intakes of ALA (p < 0.05), and LA (p < 0.05), indicating that participants with low intakes of EPA, DHA, and AA and high intakes of ALA and LA had better mood. Next, vegetarians were reported significantly having less negative emotion than the omnivores as measured by both mood scales. The DASS scores also indicated a more favourable mood state for vegetarians participants as compared to omnivores participants (8.32 ± 0.88 vs 17.52 ± 1.88, p = .000). Thus, low intakes of EPA and DHA are not linked to the mood state of vegetarian populations, because intakes of ALA are generally high, AA intakes are low, and conversion of LA to AA is…

    • 1686 Words
    • 7 Pages
    Good Essays