Germany officially Federal Republic of Germany is the seventh largest country in Europe. It located in the center of Europe with 81.8 million population which also the densely country in Europe.
Heritage(2013) states that, Germany’s economic freedom score is 72.8, making its economy the 19th freest in the 2013 Index. Its overall score is 1.8 points better than last year, with improvements in six of the 10 economic freedoms including financial freedom, the management of government spending, and labor freedom. Germany is ranked 10th out of 43 countries in the Europe region and has become one of the 20 freest in the 2013 Index.
Germany is a country have the potential to doing business based on the in text citation above. Economy improve in the several years show that the opportunities to success in Germany is very high if the business well prepared before enter the market.
For this particular section, the team will explore each of the theories i.e. universalism, particularism, collectivistic, individualistic with references to cross-cultural determinants and models to substantiate the report. The prime aim is to show more understanding and appreciation towards the culture of the country. The teams’ focus is Germany a very strongly entrenched culture with domineering individualistic nature. The report will further enlighten on business dealings and behavioral analysis on cross-cultural perspective when doing business with Germans.
1.1: The Objective of Report
To Examine the importance of Culture with reference to Germany
To analyse the various Cultural Determinants to gain better insights to the German Culture
To appreciate the different models for cultural dimensions
To provide insights to attitude that will reduce Psychic distance between any other culture and Germans
To recommend the value and findings of this research to enhance knowledge of international business.
1.2 Group Members The team members comprise of
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