Tobacco advertising and promotion contributes to the uptake of smoking by young people.1 There is a now a sizable and still growing body of evidence that strongly suggests that the depiction of smoking in movies is a significant contributor to youth smoking uptake.
Many youth-appealing movies feature tobacco use. Among recent examples are Oceans 13, Lord of The
Rings, Ghost Rider, Smoking Aces and Sin City. Similarly, actors who are admired by young people smoke regularly in movies. Some of these are Keanu Reeves, Nicole Kidman, Scarlett Johansson, Brad
Pitt and Hugh Jackman.
• Teenagers whose favourite stars smoke on screen are up to 16 times more likely to think favourably of smoking, and are more likely to smoke than those whose favourite stars don't.
• Smoking in film has a stronger impact on smoking uptake among young people than traditional forms of cigarette advertising. media images of smoking were perceived to be normal and acceptable. They identified with the stress-relieving and social aspects of smoking despite being aware of harmful health effects of tobacco use.
I personally suggest it is technically possible to attach an anti-smoking advertisement to the print of each movie, this is a low-cost and efficient strategy to implement.
08:56 AM ET
Movies may increase binge drinking in teens
Whether or not teenagers overindulge may be influenced, in part, by what they see in the movies.
Researchers in Europe have found that the more scenes of alcohol use teens watched on the big screen, the greater their risk of binge drinking. This was the case despite cultural differences between countries in how alcohol is regulated and/or consumed.
Scientists surveyed 16,500 students ages 10 to 19