Gilt Groupe
Case 3
Guilty as Charged
[pic]
1. Perform a SWOT Analysis for Gilt Groupe. 2. Looking at your SWOT, what is the single greatest threat facing GG? How would you react to this challenge? What strategy would you follow or propose? 3. Looking at your SWOT, what is the single greatest opportunity facing GG? How would you go about taking advantage of this opportunity? What strategy would you follow or propose? 4. Five years from now, where do you see GG? A success? A failure? Why?
• Do not be too cryptic with your responses. In other words, don’t just give me a bullet point in your SWOT analysis with something like “the economy” as your response. I’ll need more explanation than that. • Make sure to not neglect the issues we’ve talked about in class…especially for your SWOT analysis. Are there research issues? Environmental issues? • You may write in bullet list or paragraph form …or…you can do a bit of both. • Use the articles I’ve provided to get you started. • I will expect at least five additional references related to the issues in this case. I’ll need a reference page…so…use APA format (or something close). No more than ten additional references…have mercy on me. • I will also expect some organizational structure…in other words…headings…check the spelling…grammar…appropriate paragraph breaks…etc…!
DirtCheapCouture.com
UNIV OF ST THOMAS
Title:
DirtCheapCouture.com. By: Hempel, Jessi, Fortune, 00158259, 12/8/2008, Vol. 158, Issue 11
Database:
Business Source Complete
HTML Full Text
DirtCheapCouture.com
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Section: TECHNOLOGY: DISCOVER. DECIPHER. DISRUPT.
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How a New York startup put fashion sample sales online and established a recession-resistant business model in the process
IF YOU ARE AN URBAN WOMAN of a certain age, chances are you
Guilty as Charged
[pic]
1. Perform a SWOT Analysis for Gilt Groupe. 2. Looking at your SWOT, what is the single greatest threat facing GG? How would you react to this challenge? What strategy would you follow or propose? 3. Looking at your SWOT, what is the single greatest opportunity facing GG? How would you go about taking advantage of this opportunity? What strategy would you follow or propose? 4. Five years from now, where do you see GG? A success? A failure? Why?
• Do not be too cryptic with your responses. In other words, don’t just give me a bullet point in your SWOT analysis with something like “the economy” as your response. I’ll need more explanation than that. • Make sure to not neglect the issues we’ve talked about in class…especially for your SWOT analysis. Are there research issues? Environmental issues? • You may write in bullet list or paragraph form …or…you can do a bit of both. • Use the articles I’ve provided to get you started. • I will expect at least five additional references related to the issues in this case. I’ll need a reference page…so…use APA format (or something close). No more than ten additional references…have mercy on me. • I will also expect some organizational structure…in other words…headings…check the spelling…grammar…appropriate paragraph breaks…etc…!
DirtCheapCouture.com
UNIV OF ST THOMAS
Title:
DirtCheapCouture.com. By: Hempel, Jessi, Fortune, 00158259, 12/8/2008, Vol. 158, Issue 11
Database:
Business Source Complete
HTML Full Text
DirtCheapCouture.com
|[pic] [pic] Listen Pause Loading | [pic] [pic] Help | | |
Section: TECHNOLOGY: DISCOVER. DECIPHER. DISRUPT.
E-COMMERCE
How a New York startup put fashion sample sales online and established a recession-resistant business model in the process
IF YOU ARE AN URBAN WOMAN of a certain age, chances are you