Giodano Case Study
A brief report about “Giordano”
Giordano’s challenges
Giordano, a successful Asian retailer of casual apparel is also need to reconsider its existing strategy even its history shown in most geographic markets serviced by Giordano, the retail clothing business was deemed to be extremely competitive. The management of Giordano must to decide the future positioning strategy because of their requiement for expending to international markets.
Giordano’s Strategy
Product Strategies---Simplicity and Focus.
Its stores featured no more than 100 variants of 17 core items, whereas competing retailers might have 200-300 items.
And Giordano was focused on establishing clear brand images and creating distinct identities between its brand.
Business Strategies---Giordano Means Service and Value-for-Money policy
Giodano’s philosophy of quality service proceed by every Giordano employee. And its service philosophy had three tenets:” We welcome unlimited try-ons; we exchange-no question asked; and we serve with a smile.”
Value-for-money---able to sell it cheaper and make it more convenient for consumer to buy and deliver faster today than yesterday.
Corporate Stategies---Lean organization to focus on service and retai and distribution.
Giodano’s management knows the service is their competitive advantage and kept its operation lean is the way to go for it.
Retail and Distribution is the more profitable area for garment business.
Giordano’s Current Positioning Strategy and advice
Giordano gradually remarketed its core brand in ways that sought to create the image of a trendier label. To connecting with customers, Giordano launched several promotions. Among its successes was the “World without stranges” slogan. Thus, the firm’s skills in executing innovative and effective promotional stategies helped the retailer to gain public favor and approval.
Early in exsitence, Giordano’s management had realized that regional expansion was required to achieve substantial
Giordano’s challenges
Giordano, a successful Asian retailer of casual apparel is also need to reconsider its existing strategy even its history shown in most geographic markets serviced by Giordano, the retail clothing business was deemed to be extremely competitive. The management of Giordano must to decide the future positioning strategy because of their requiement for expending to international markets.
Giordano’s Strategy
Product Strategies---Simplicity and Focus.
Its stores featured no more than 100 variants of 17 core items, whereas competing retailers might have 200-300 items.
And Giordano was focused on establishing clear brand images and creating distinct identities between its brand.
Business Strategies---Giordano Means Service and Value-for-Money policy
Giodano’s philosophy of quality service proceed by every Giordano employee. And its service philosophy had three tenets:” We welcome unlimited try-ons; we exchange-no question asked; and we serve with a smile.”
Value-for-money---able to sell it cheaper and make it more convenient for consumer to buy and deliver faster today than yesterday.
Corporate Stategies---Lean organization to focus on service and retai and distribution.
Giodano’s management knows the service is their competitive advantage and kept its operation lean is the way to go for it.
Retail and Distribution is the more profitable area for garment business.
Giordano’s Current Positioning Strategy and advice
Giordano gradually remarketed its core brand in ways that sought to create the image of a trendier label. To connecting with customers, Giordano launched several promotions. Among its successes was the “World without stranges” slogan. Thus, the firm’s skills in executing innovative and effective promotional stategies helped the retailer to gain public favor and approval.
Early in exsitence, Giordano’s management had realized that regional expansion was required to achieve substantial