Giordano

Giordano consolidated its position as a leading casual apparel retailer in Asia by offering customers value for money, excellent customer service, understand customer’s needs. Besides this, key success factors like stringent selection procedures and staff’s training, operating efficiencies, success inventory control to close integration of purchasing and selling functions and short product development cycle. Giordano brand should be positioned against the competition in both new and existing market, how was the sustainability of Giordano’s key success factors and how was Giordano’s growth strategy in Asia as well as across continents. Giordano brand should be positioned against the competition in both new and existing market and repositioning required in existing markets, it should be necessary to follow different positioning strategies for different markets. Also IT strategy and marketing mix be required and would tactical moves suffice. In Hong Kong, Giordano should develop more advertisment to attract customer attention, also not only provide “functional clothes” but also need to keep Goridano image younger. To expend the new market.

Giordano, International Limited is a Hong Kong retailer of men's, women's and children's quality apparel founded in 2006 by Frank Giordano and his daughter Alyssa Giordano. Giordano, as of January 2008, employs more than 11,000 people and operates 1800 stores worldwide in 40 countries and online through Giordano Australia.

The company is Asia-Pacific's most successful retailer and sells its name under the brands of "Giordano", "Giordano Concepts", "Giordano Junior" and "Giordano Ladies". Giordano has its own manufacturing division where many of its own clothing styles are produced.

Giordano also makes basic and practical men's, women's, and children's T-shirts and trousers, especially denims. In comparison, Giordano is very similar to the American based retailer The Gap.

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