Giorgio Armani Company Review
1.0 Introduction: Giorgio Armani Group
2.0 Company History
3.0 Armani Group products
4.0 The founders dilemma
5.0 Brand dilution due to over-stretch
6.0 Managing Brand Structure
7.0 Maintaining financial independence
8.0 Sustaining consistent brand personality
9.0 Strategic business plan of Giorgio Armani
10.0 Competitors
11. Conclusion
12.0 Appendixes
1.0 Introduction: Giorgio Armani Group
The Giorgio Armani Group is one of the famous clothing retailer in the world-wide range. It was founded in 1975 by Sergio Galeotti and Giorgio Armani in Milan, Italy. Nowadays Giorgio Armani groups has more than 5,000 employees in 13 factories in all over the world. All designing, producing and retailing will be done by these people. However, Giorgio Armani group divides into Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ or Armani Jeans, AX or Armani Exchange, Armani Junior, Armani Baby, Armani Casa and Armani Teen brands. These qualification has their our meaning, own design, and also different product line with each other. The Giorgio Armani Group has more than 500 shops in all over the world. Giorgio Armani produces both classic and fashionable collection since it was founded. However, creator of Armani company was the first designer to begin to make use of celebrity marketing. In other words, Armani uses Hollywood starts to represent new collections, company takes whatever opportunity which can promote clothes to VIP, thus boosting its reputation as a designing industry of luxurious and elite high fashion attire. (Fuel Injector, 2012)
Additionally, Armani has clothes for everyone, and for every style. Also, Armani customers can use Armani luxury hotels in worldwide. Mobile phones which has been producing with Samsung company also has good success in the market. Company has high reputation in every line of the business.
2.0 Company History
In 1976 Giorgio Armani presented its first “21 ready-to-wear
2.0 Company History
3.0 Armani Group products
4.0 The founders dilemma
5.0 Brand dilution due to over-stretch
6.0 Managing Brand Structure
7.0 Maintaining financial independence
8.0 Sustaining consistent brand personality
9.0 Strategic business plan of Giorgio Armani
10.0 Competitors
11. Conclusion
12.0 Appendixes
1.0 Introduction: Giorgio Armani Group
The Giorgio Armani Group is one of the famous clothing retailer in the world-wide range. It was founded in 1975 by Sergio Galeotti and Giorgio Armani in Milan, Italy. Nowadays Giorgio Armani groups has more than 5,000 employees in 13 factories in all over the world. All designing, producing and retailing will be done by these people. However, Giorgio Armani group divides into Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ or Armani Jeans, AX or Armani Exchange, Armani Junior, Armani Baby, Armani Casa and Armani Teen brands. These qualification has their our meaning, own design, and also different product line with each other. The Giorgio Armani Group has more than 500 shops in all over the world. Giorgio Armani produces both classic and fashionable collection since it was founded. However, creator of Armani company was the first designer to begin to make use of celebrity marketing. In other words, Armani uses Hollywood starts to represent new collections, company takes whatever opportunity which can promote clothes to VIP, thus boosting its reputation as a designing industry of luxurious and elite high fashion attire. (Fuel Injector, 2012)
Additionally, Armani has clothes for everyone, and for every style. Also, Armani customers can use Armani luxury hotels in worldwide. Mobile phones which has been producing with Samsung company also has good success in the market. Company has high reputation in every line of the business.
2.0 Company History
In 1976 Giorgio Armani presented its first “21 ready-to-wear
Bibliography: Burningraven. (2012). History of Armani Exchange. Retrieved November 19, 2012, from http://www.squidoo.com/Armani-Exchange-Clothing Fuel Injector. (2012). Dressed For Success: How Emporio Armani Became an Empire. Retrieved November 20, 2012, from http://www.evancarmichael.com/Famous-Entrepreneurs/1048/Dressed-For-Success-How-Emporio-Armani-Became-an-Empire.html Gioegio Armani S.p.A - P.IVA. (2012). Armani Press. Retrieved Novermber 21, 2012, from http://www.giorgioarmani.com/pressRelease/pressDetail?prid=2&year=0000&language=EN Perfumes Review. (2012). Retrieved November 22, 2012, from http://www.perfumesreview.com/armani.html Roll, M. (2012). Giorgio Armani - the ultimate fashion brand. Retrieved November 20, 2012, from http://www.venturerepublic.com/resources/giorgio_armani_-_the_ultimate_fashion_brand.asp