Girl Scout Cookies Research Paper

The experience the troops will get from selling cookies is 100% beneficial. It’s beneficial because it is practice for the girls and practice makes perfect. Even if someone is having a difficult time with the activities, they will still have experience in the marketing field. They won’t be completely lost if they encounter any job that involves that area or if they choose to pursue a career in marketing in the future.
I can personally relate to this matter because my major is business management, but I am currently enrolled in a marketing class. I’m required to take the class in order to get my degree, but that’s not a problem to me. The class will allow me to have an easier transition than most individuals, if I wanted to go the marketing route. In conclusion, taking this class could be a bonus for me just in case I decide to change my mind and pursue a career that involves both management and marketing.
Conclusion
The troops are learning the principles of marketing through their involvement and training from the marketing exercises. The different strategies and information taught about career training and marketing will be very useful and important in their futures. The Girl Scout cookie program is not only about selling cookies. It’s about emphasizing the tools and skills that will get the girls further in life. Lamb, Hair, and McDaniel state that, “The Girl Scouts specify five essential life skills that the cookie program focuses on developing—goal setting, decision making, money management, people skills, and business ethics” (21). Everything that is taught in the program is preparing each girl to eventually be a courageous and confident